Basic Marketing Research: Leeds University Business School 4th Edition Malhotra, Naresh K - Solutions

Unlock the full potential of your marketing studies with our comprehensive solutions for "Basic Marketing Research: Leeds University Business School 4th Edition" by Naresh K. Malhotra. Access step-by-step answers to textbook questions and explore our extensive test bank, complete with solved problems and chapter solutions. Our solution manual and instructor manual provide detailed, easy-to-understand explanations, ensuring you grasp complex concepts effortlessly. Download the answers key and solutions PDF for free, and benefit from online resources tailored to enhance your understanding. Whether you're preparing for exams or seeking to master the course material, our expertly crafted questions and answers are your ultimate guide.

What are the components of a marketing research proposal?
What are the components of a marketing research brief?60
Why is it vital to define the marketing research problem correctly?
What is the nature of the first step in conducting a marketing research project?
In a small group discuss the following issues: ‘What is the ideal educational background for someone seeking a career in marketing research?’ and ‘Is it possible to enforce ethical standards within the marketing research industry?’
From national or international newspapers, track down stories of successful entrepreneurial ventures.Evaluate the extent to which marketing research is attributed to their success and/or an awareness of their market(s).
Visit the website www.trendwatching.com and register for trend-watching updates if you wish. Critically evaluate the worth of trend watching for the marketing researcher.
Visit the website of the Market Research Society, www.mrs.org.uk. Work through the array of publications and support it gives to its members.Specifically examine and register for www.researchlive.com/ and examine the published code of conduct.Compare the MRS code of conduct with that available on
Visit the website of Taylor Nelson Sofres www.tnsglobal.com. Examine the nature of the Research Services and the Business Solutions it offers. How do you see these fitting together and what is the impact of this fit upon the career opportunities the company advertises?
Summarise the nature of threats and opportunities that the Internet offers the marketing researcher.
Discuss the ethical issues in marketing research that relate to (a) the client, (b) the supplier, and (c)the respondent.
What factors fuel the growth of international marketing research?
What arguments would you use to defend investment in marketing research?
What management skills are increasingly being demanded from marketing researchers?
What arguments can be used by sceptics of marketing research?
Explain why there may be the need for iterations between stages of the marketing research process.
Describe the steps in the simple marketing research process.
What challenges exist in trying to quantify the size and growth of the marketing research industry on a global basis?
How may the sound practice of problem identification research enhance the sound practice of problemsolving research?
What problems are associated with using consumer databases in marketing research?
What do you see as the major challenges for marketing researchers that emerge from the ESOMAR definition of marketing research?
What decisions are made by marketing managers?How does marketing research help in supporting these decisions?
3. For the data given in Tables 1 and 2, use a graphics package or a spreadsheet, such as Excel, to construct the following graphs:a. Pie chartb. Line chartc. Bar chart
1. A major supermarket chain wants to determine the effect of promotion on relative competitiveness. Data were obtained from 15 states on the promotional expenses relative to a major competitor (competitor expenses = 100) and on sales relative to this competitor(competitor sales = 100).You are
12. State the null hypothesis in testing the significance of the overall multiple regression equation. How is this null hypothesis tested?.....
2. As a small group, discuss the relationship between bivariate correlation, bivariate regression, and multiple regression......
1. As a small group, discuss the following statement:“Regression is such a basic technique that it should always be used in analyzing data.”.....
7. In a pretest, respondents were asked to express their preference for an outdoor lifestyle (V1) using a 7-point scale (1 = not at all preferred, 7 = greatly preferred).They were also asked to indicate the importance of the following variables on a 7-point scale (1 = not at all important, 7 = very
6. In a pilot study examining the effectiveness of three commercials (A, B, and C), 10 consumers were assigned to view each commercial and rate it on a 9-point Likert scale. The data obtained are shown in the following table. These data should be analyzed by doing hand calculations (i.e., without
12. Do the demographic groups (recoded q11, q12, q13) and q14 differ in terms of likelihood of choosing HP computers(q6)? Interpret the results......
9. Are the three price-sensitive groups based on q9_19per different in terms of each of the evaluations of HP (q8_1 to q8_13)? Interpret the results......
4...... Are the two likelihood of choosing HP groups derived based on the recoding of q6 different in terms of each of the evaluations of HP (q8_1 to q8_13)?
3...... Are the two likely to recommend groups derived based on the recoding of q5 different in terms of each of the evaluations of HP (q8_1 to q8_13)?
2...... Are the two overall satisfaction groups derived based on the recoding of q4 different in terms of each of the evaluations of HP (q8_1 to q8_13)?
1......“The t-tests are so simple to conduct that they should be used more often in analyzing marketing research data.”Discuss as a small group.
6...... A research project examining the impact of income on the consumption of gourmet foods was conducted. Each variable was classified into three levels of high, medium, and low. The following results were obtained.a. Is the relationship between income and consumption of gourmet food
5...... In a study measuring households’ familiarity with downloading pictures from the Internet, the following results were obtained (1 = not at all familiar, 7 = very familiar).a. Convert the number of household into percentages.b. Calculate the cumulative percentages.c. Construct a histogram
7...... What is meant by the expected cell frequency?
6...... Describe the chi-square distribution.
3...... What measures of variability are commonly computed for frequencies?
2...... What measures of location are commonly computed for frequencies?
2...... “Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis ”Discuss.
2...... Cross-tabulate the recoded questions q4 (overall satisfaction with HP), q5 (would recommend HP), and q6 (likelihood of choosing HP) with the recoded demographic characteristics. Interpret the results.
1...... Calculate the frequency distribution for each variable in the data file. Examine the distribution to get a feel for the data.
3...... Use an electronic questionnaire design and administration package, such as Qualtrics, which is distributed with this book, to program the camera-preference questionnaire given in Applied Problem number 1. Add one or two questions of your own. Administer the questionnaire to five students
2...... Explain how you would make consistency checks for the part of the questionnaire given in Applied Problem number 1 using SPSS, SAS, Minitab, or Excel.
11...... Where do you get most of your photo processing done? Please check only one option.a. __________ Drugstoreb. __________ Mini labsc. __________ Camera storesd. __________ Discount/mass merchandisere. __________ Consumer electronics storef. __________ Mail order/Internet g. __________
10...... If you were to buy a new digital camera, which of the following outlets would you visit? Please check as many as apply.a. __________ Drugstoreb. __________ Camera storec. __________ Discount/mass merchandiserd. __________ Consumer electronics storee. __________ Internet stores/shopping
9...... Please rate the importance of the following features you would consider when shopping for a new digital camera. Not so Very important important a. Megapixel 1 2 3 3 4 5 b. F-stop 1 2 c. Optical zoom 1 2 d. Auto focus 1 2 333 3 4 5 3 4 5 3 4 5
1...... Shown below is part of a questionnaire used to determine consumer preferences for digital cameras. Set up a coding scheme for the following three questions(Q9, Q10, and Q11). Note that the first eight questions are not included.
10...... What considerations are involved in selecting a data-analysis strategy?
9...... What options are available for the treatment of missing data?
8...... What kinds of consistency checks are made in cleaning the data?
7...... What does transcribing the data involve?
5...... What is the difference between precoding and postcoding?
4...... How are unsatisfactory responses discovered in the editing process treated?
1...... Describe the data preparation process.
8...... Recode q9_10per into three groups: Definitely or probably would have purchased and might or might not have purchased (ratings of 1, 2, and 3), probably would not have purchased (rating of 4), and definitely would not have purchased (ratings of 5).
7...... Recode q9_5per into three groups: Definitely or probably would have purchased (ratings of 1 and 2), might or might not have purchased (rating of 3), and probably or definitely would not have purchased (ratings of 4 and 5).
6...... Recode q6 (likelihood of choosing HP) into two groups:Definitely would choose (rating of 1), and probably would or less likely to choose (ratings of 2, 3, 4, and 5).
5...... Recode q5 (would recommend) into two groups:Definitely would recommend (rating of 1), and probably would or less likely to recommend (ratings of 2, 3, 4, and 5).
3...... Form a new variable that denotes the total number of things that people have ever done online based on q2_1 to q2_7. Note the missing values for q2_1 to q2_7 are coded as 0.
4. What are the guidelines for asking questions?.....
3. What qualifications should field-workers possess?.....
2. Describe the fieldwork/data collection process......
1. What options are available to researchers for collecting data?.....
4. Visit the Marketing Research Association Web site(www.mra-net.org) and examine the ethical codes relating to data collection. Write a brief report......
3. Visit the Web sites of three marketing research suppliers.Make a report of all the material related to fieldwork that is posted on these sites......
2. Comment on the following field situations, making recommendations for corrective action.a. One of the interviewers has an excessive rate of refusals in in-home personal interviewing.b. In a CATI situation, many phone numbers are giving a busy signal during the first dialing attempt.c. An
1. Write interviewer instructions for in-home personal interviews to be conducted by students......
1. Discuss the impact of women’s changing lifestyles on fieldwork during the last decade......
2. What seemed to be the most challenging part of the survey for the respondents?.....
12. Discuss the pros and cons of using large sample sizes in social media research......
9. How is the sample size affected when the degree of confidence with which a population mean is estimated is increased from 95 percent to 99 percent?.....
8. How is the sample size affected when the absolute precision with which a population mean is estimated is doubled?.....
6. Describe the procedure for determining the sample size necessary to estimate a population mean given the degree of precision and confidence level and a known population variance. After the sample is selected, how is the confidence interval generated?.....
3. What is a confidence interval?.....
8. Visit the GfK Custom Research North America Web site(www.gfkamerica.com). Identify some of the surveys recently completed by GfK. What were the sample sizes, and how were they determined in these surveys?.....
7. Solve Applied Problems 3 through 5, using the programs that you have developed in Applied Problem number 6......
3. The management of a local restaurant wants to determine the average monthly amount spent by households in fancy restaurants. Management wants to be 95-percent confident of the findings and does not want the error to exceed plus or minus $5.a. After the survey was conducted, the average
1. Using the table at the end of the chapter, calculate the probability that:a. z is less than 1.48.b. z is greater than 1.90.c. z is between 1.48 and 1.90.d. z is between –1.48 and 1.90......
2. Discuss the various options available for estimating incidence rates......
1. “Quantitative considerations are more important than qualitative considerations in determining the sample size.” Discuss this statement as a small group.Alternatively, split a group into two smaller subgroups.One subgroup develops arguments for this statement; the other, against......
4. As the director of marketing for HP PCs and notebooks, what information would you need to formulate marketing strategies to increase your sales?.....
2. In a survey of the general population on Internet usage, what should be the sample size for a 95-percent confidence level and a +/ 5-percent precision level? Use the estimate of the population proportion that you determined in step 1.
16. How can the representativeness of social media samples be improved?.....
15. What factors should be considered in choosing between probability and nonprobability sampling?.....
14. Describe the cluster sampling procedure. What is the key distinction between cluster sampling and stratified sampling?.....
13. Describe stratified sampling. What are the criteria for the selection of stratification variables?.....
12. Describe the procedure for selecting a systematic random sample......
11. What are the distinguishing features of simple random sampling?.....
10. What is the relationship between quota sampling and judgmental sampling?.....
9. What is the major difference between judgmental and convenience sampling?.....
8. What is the least expensive and least time-consuming of all sampling techniques? What are the major limitations of this technique?.....
7. How do probability sampling techniques differ from nonprobability sampling techniques?.....
6. What qualitative factors should be considered in determining the sample size?.....
5. What is a sampling unit? How is it different from the population element?.....
4. How should the target population be defined?.....
3. Describe the sampling design process......
2. Under what conditions is a sample preferable to a census?When is a census preferable to a sample?.....

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Basic Marketing Research: Leeds University Business School 4th Edition Malhotra, Naresh K - Solutions

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