Fast-fashion retailer Forever 21 just declared bankruptcy. It grew to leadership by making merchandise for immediate consumption,

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Fast-fashion retailer Forever 21 just declared bankruptcy. It grew to leadership by making merchandise for immediate consumption, not long-term wear, and rapidly opening new stores. It interpreted runway fashions but had suppliers use poorer quality material and limited handwork during construction. Some thought Forever 21 was caught off guard by the growing sustainability movement, as its cheaper merchandise often ended in landfills within a single fashion season. Others believe its dependency on mall locations while catering to a customer who preferred digital shopping was at the core of its declining performance. Forever 21 needs a new business plan to convince creditors of its potential for recovery. If you were a creditor, what would you look for in the research presented by Forever 21 to convince you its new plan has an opportunity for success?

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