Why did VI insist on a custom-designed measurement question for the survey questionnaire?

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Business Research Methods

ISBN: 978-1259918933

13th edition

Authors: Pamela Schindler

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Question Posted: Dec 20, 2018 09:05 AM

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Why did VI insist on a custom-designed measurement question for the survey questionnaire?

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The primary reasons noted include concern over the standard customer satisfa...View the full answer

Business Research Methods

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