Principles Of Marketing 1st Edition John Ericson A. Policarpio - Solutions

Unlock the full potential of your marketing knowledge with our comprehensive resource for "Principles Of Marketing 1st Edition" by John Ericson A. Policarpio. Access an extensive collection of online answers key, tailored to provide clear and concise solutions to every chapter's challenges. From solved problems to a detailed solution manual, our free download offers answers and solutions in PDF format. Benefit from the step-by-step answers and instructor manual, designed to guide you through the textbook with ease. Our platform also features a test bank filled with questions and answers, ensuring you're well-prepared for any exam.

4. “Indian soft ware services are booming.” Comment.
3. What are the recent changes in telecom services?
2. Explain the growth and development of transport services in India.
1. Write a brief note on the insurance business in India.
2. Identify the core cultural values of the Indian society and fi nd out:(a) Th e changing requirements of the society due to cultural changes.(b) Th e impact of cultural changes on service industry.
1. Divide the class into fi ve member groups to study and prepare a report on:(a) Demographic changes in India.(b) Th e emerging business opportunities in the services sector due to demographic changes.
5. How should a service company respond to its marketing environment?
4. “Technology creates opportunities as well as threats.” Discuss.
3. Explain the socio-cultural environment prevalent in India.
2. What are the macro-environmental forces that aff ect the service business? How?
1. Explain the importance of the micro-marketing environment and the direct and indirect infl uence of the actors of the micro-environment on a service organization.
5. How do you manage the micro-environment?
4. What is the impact of the natural environment on the services sector?
3. Explain the term technological environment.
2. How do other publics infl uence the service business?
1. What is the micro-environment?
2. Th e unexpected growth of telecommunications, particularly in mobile services in India, has contributed signifi cantly to the changing lifestyle and human interaction processes. Teledensity, the major indicator of telecom growth in a country, is on the increase. It has shown a sharp rise from
1. India and China are the emerging economic powers of the new millennium. Th e services sector has registered a substantial growth in India since the implementation of liberalization policies. Th e contribution of the services sector to the GDP of India was 54.2 per cent in 2004. Th e success in
6. “Traditional marketing is also applicable to services.Th e only diff erence is that it has to be applied to the services sector. ” Comment.
5. What are the characteristics of services? What challenges do the characteristics off er to services marketing?
4. Why should there be a diff erent marketing approach to services?
3. Diff erentiate between goods and services.
2. Explain the reasons for the growth of the services sector.
1. “Many economies in the world are becoming service economies. ” Is this a positive direction? Give reasons.
7. Discuss the challenges and opportunities arising from the variability character of services.
6. Explain customer participation in services.
5. What are the marketing challenges due to the intangible character of services?
4. List 10 major service industries.
3. What are the career opportunities in the services sector?
2. Explain the emergence of the marketing thought for services.
1. Defi ne services.
2. Cellular services in India have successfully reached the common man. People from the lower-income group also are utilizing these services liberally.Interview selected users of these services from lower- and middle-income groups to fi nd out:(a) Th eir value perceptions of the service.(b) Th e
1. Select two branches of life insurance companies in your locality—one from the public sector and another from the private sector. Interact with the branch managers and other employees of both the companies to fi nd:(a) Th e marketing tasks and their approaches towards the performance of the
6. Explain the marketing planning process.
5. What are the marketing challenges faced by marketers?
4. Explain holistic marketing.
3. What are the various marketing philosophies that a company can adopt?
2. What are the core concepts of marketing? How are they infl uence the marketing management programme?
1. Explain the importance of marketing in the changing business scenario.
5. Diff erentiate between needs, wants and expectations.
4. What are marketing tasks?
3. What are the social issues in marketing?
2. What is integrated marketing?
1. Defi ne marketing from the point of view of management and society.
Which of the following is not a traditional form of digital marketing?a. Radiob. TVc. Billboardd. All of the above
Brand concept does not includea. Digital marketingb. Brand namec. Brand identity and valued. Brand personality
Which of the following is a type of digital marketing activity?a. Email marketing.b. Social web marketing.c. Viral marketing.d. All of the above
Which is a base of green marketing?a. Greenhouse gas reduction marketb. Capital flowc. Programd. Product
Digital marketing is often referred to as___________.a. Online marketingb. Internet marketingc. Web marketingd. All of the above
Define consumerism. Write its advantages and disadvantages.
Describe the current trends and innovations in rural marketing
Explain the marketing strategies in rural areas.
Write the concept of green marketing. Explain the aim of green marketing to sustain the environment.
What is social marketing? Explain its meaning and applications.
________ is a distribution system that involves territorial protection for authorized dealers.a. Direct distributionb. Indirect distributionc. Exclusive distributiond. Intensive distribution
In distribution management, VMS stands for _________.a. Vertical marketing systemb. Vertical marketing structurec. Vertical management systemd. Vocal marketing system
________is a distribution system that involves territorial protection for authorized dealers.a. Direct distributionb. Indirect distributionc. Exclusive distributiond. Intensive distribution
In distribution management, HMS stands for_________.a. Horizontal marketing structureb. Higher marketing systemc. Horizontal marketing systemd. Hyper marketing structure
Most producers use _______ to bring their products to market or end users.a. Brokersb. Retailersc. Intermediariesd. Distributors
Explain the components of physical distribution.
Define physical distribution and its importance in e-commerce.
Describe the types of distribution channels. What are the factors considered in determining the choice of distribution channels?
Explain the role of distribution channels in business.
What is a distribution channel? Write the functions of distribution channels.
Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as:a. Public relationsb. Advertisingc. Sales promotiond. Personal selling
Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as:a. Pull strategyb. Moral selling strategyc. Rational selling strategyd. Push strategy
According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called:a. Sales promotionb. Offline promotionc. Direct channelingd. Direct marketing
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called:a. Consumer oriented marketingb. Customer value marketingc. Innovative marketingd. Inbound ⁄ outbound marketing
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as:a. Pull strategyb. Moral selling strategyc. Rational selling strategyd. Push strategy
Write a short note on:a. Penetration pricingb. Going-rate pricing
Write a short note on:a. Psychological pricingb. Bundle pricing
Explain the factors affecting price determination of a product.
Write a short note ona. Cost-plus pricingb. Markup pricing
What is pricing? Write the significance of pricing in marketing.
The ultimate objective of the product is:a. To provide a new lookb. Utilizing existing manpowerc. To monopolize the marketd. All of the above
The following is the source(s) for developing new or improved producta. Research and Development department of the enterpriseb. Consumer suggestions and complaintsc. Other competitive products in the marketd. All of the above
The kind of channel arrangement in which the retailers, wholesalers, and producers act as a single system is classified asa. Conventional distribution channelb. Horizontal marketing systemc. Vertical marketing systemd. Static distribution channel
The following is the preliminary stage of production planning:a. Capacity planningb. Material requirements planningc. Schedulingd. Product development and design
The new-product development process consists of detailed steps and number of steps are:a. Five stepsb. Six stepsc. Seven stepsd. Eight steps
Describe the stages of product life cycle (PLC).
Explain the process of new product development (NPD).
What is branding in marketing? Explain the branding strategies.
Explain the concept of product mix and its dimensions.
Describe the levels or dimensions of a product.
Define a product. Write the essential features and importance of a product.
B2B stands for.a. Business to businessb. Behavior to behaviorc. Based on businessd. None of these
____________ result when natural market segments surface from groups of customers with shared preferences.a. Clustered preferencesb. Diffused preferencesc. Homogenous preferencesd. None of the above
“Guerillas against Gorillas” highlight which form of marketing?a. Mass marketingb. Niche marketingc. Local marketingd. None of the above
Cost of developing new customers is always much ___ than retaining an existing customer?a. Lowerb. Higherc. Encouragingd. Discouraging
In effective target market, marketers should focus on:a. Market segmentationb. Market Targetingc. Market positioningd. All of the above
What is target market? Explain its types and characteristics.
Differentiate between product differentiation and market segmentation
What is a segmentation strategy? How to choose a market segmentation strategy?
Describe the types of market segmentation.
Define market segmentation. Explain its importance.
This is the new marketing concept.a. Consumer orientationb. Sales orientationc. Product orientationd. Production orientation
CDM stands for ________.a. Consumer development modelb. Consumer decision mixc. Consumer decision makingd. Consumer development matrix
Who introduced the concept of assembly line manufacturing of automobiles?a. Peter Druckerb. Philip Kotlerc. Henry Fordd. McDonald
The buying process starts when the buyer recognizes a _____.a. Product or serviceb. Shop or marketc. Need or problemd. Money or status
______ is the study of individuals or organizations and the activities undertaken by them to select, procure, and use products or services to satisfy their needs and wants?a. Organization behaviorb. Consumer behaviorc. Nationality developmentd. None of these

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Principles Of Marketing 1st Edition John Ericson A. Policarpio - Solutions

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