Questions and Answers of Social Media Marketing

2. Make a note of the values you hold to be important as a worker. Compare your list with the code of ethics for your profession. Can you suggest and defend any modifications to your code of ethics?
1. Identify an ethical dilemma from your practice, life experience or from the media and, using the decision-making framework outlined in this chapter, identify the ethical issues that emerged,
3. Review the Key Roles of the National Occupational Standards or SiSWE.What sorts of evidence will you need to collect in order to demonstrate competence?
2. What are your expectations for placement? How could you make use of your tutor to deal with these expectations yourself?
1. Identify the three things you think you will find the most challenging on placement and the three things you think will help you deal with these challenges. Can you identify the structural as well
3. Consider a situation with which you are familiar where you might think case management would be appropriate (e.g. from placement, from your understanding of the needs of particular groups in the
2. Identify from your placement or agency visits a problem or issue experienced by a service user with that organization anda) develop a case advocacy strategy for the individual;b) develop a class
1. Using the questions set out in this chapter, map an organization with which you are familiar (e.g. through placement or agency visits);
3. What do you see as the similarities and differences between long-term and shortterm work with individuals? When is long-term work appropriate? What issues might you have to deal with in your
2. In dealing with conflict situations, how do you commonly respond? What makes it harder or easier for you to manage conflict? Identify the principles you apply in conflict situations.
1. Think of a situation in which you have been confronted by a problem, either on placement, at work or in your own life. Describe the processes you used to deal with this problem. Identify the
4. What did you want instead of your problematic situation and how did you know that you did or did not achieve what it was you wanted?
3. To what extent did you feel powerful and powerless while experiencing the problem?Think about how and why these feelings might have fluctuated throughout the duration of the problem.
2. From your point of view, how well did anyone else understand your problematic situation? What factors contributed to or worked against other people gaining an accurate understanding of the
1. Think of and describe a personal problem that you have experienced. What social factors were implicated in the problem? In what way did these factors influence the problem?
3. Think of an interaction you have recently had, any interaction will do. Thinking back over what happened, how would you say the process of interacting affected the outcome?
2. What do you see as the main challenges for you in communicating across difference?Imagine you are someone with a very different life to your own. How would you answer this question now?
1. Identify a range of ways in which you can characterize your communication with others. What would you characterize as ‘good’ communication as a worker? What cultural assumptions are you making
3. Consider an area of service provision of interest to you (e.g. child welfare), what would you most like to see changed in this area? Identify two ways in which you might pursue this.
2. How is the relationship between the individual and the state changing and what are some implications for the knowledge, skills and values needed to work in the current context?
1. How do the values informing the practices of the Conservative and New Labour governments converge or conflict with your own values?
2. How do you understand the place of social work in society? What has influenced you to think this way? How do you think others might agree or disagree with you?
1. Reflect on why you have chosen social work as your occupation. What factors have influenced this career choice for you at this stage of your life?
9. Explain different techniques to secure social media accounts.
8. Explain common social media risks-mitigation strategies.
7. Explain the four steps in social media risk management.
6. What are some common social media risks?
4. What is the purpose of social media strategy?
2. Explain the social media alignment matrix.
1. What is the goal of aligning social media analytics with business goals?
✓ How will the feedback be handled? etc.
✓ Who will respond to follow-up suggestions and comments?
✓ Is the content approved by the organization?
✓ Who will create the content?
✓ How often should we post the content? Daily or weekly?
✓ What type of content should we post to social media; for example, news, updates, alerts?
7. What is the purpose of search engine trend analysis?
6. What is the purpose of search engine optimization?
4. What is search engine analytics?
3. Differentiate between local and global search engines.
2. Explain different types of search engines.
1. What is the function of a search engine?
6. Discuss privacy concerns related to location analytics.
3. What are the sources of location data.
2. Explain the two main categories of location analytics.
1. Define location analytics.
7. What governmental legislation and regulation is appropriate to assure citizens’ rights of privacy in an era of location-aware mobile devices?
6. What level of disclosure control should be dictated by government regulation? By the affected individual customers, users, etc.? By other parties?
5. To what extent should users of location-based services be allowed to choose their own level of identifiability/anonymity?
4. What legal protection should a person’s historical location information have against unreasonable search and seizure?
3. Should location information as stored be personally identifiable, or should the user have the option to preserve degrees of anonymity?
2. Should users of location-enabled devices be permitted to control the storage of location information?
1. Should users of location-enabled devices be informed when location tracking is in use?
6. What is social media hyperlink analysis?
5. What is link impact analysis?
4. What is hyperlink environment analysis?
2. Briefly discuss in-links, out-links, and co-links.
1. What are hyperlinks, and why they are important?
✓ If you have access to VOSON@Uberlink, log in to the VOSON System at: https://voson.uberlink.com.au.
✓ If you have access to VOSON@ANU, log in to the VOSON System at: http://voson.anu.edu.au/voson-system.
✓ Scroll down to the bottom of your profile, where you should see the version you are subscribed to.
✓ Click on the My Account option available at the top of the website.
✓ Go to http://www.uberlink.com and login with your username and password.
5. Briefly explain the different app development options.
4. What are some main characteristics of mobile apps?
3. Briefly explain the different classes of mobile apps.
2. What is the purpose of apps analytics?
1. Briefly explain the two main categories of mobile analytics.
✓ How do my applications versions compare to one another?
✓ How many users started a specific number of sessions?
✓ How often do my users open my app?
✓ How long do my users stay inside my application?
✓ Which application version leads to more sales?
✓ Which countries were top performers in terms of in-app purchases?
✓ What item is purchased the most?
✓ Which operator, operation system, and devices they use?
✓ How long do they stay on my app?
✓ What are my in-app payments and revenue?
✓ How do my customers navigate in the app?
✓ What actions they are taking?
✓ Which countries are they from?
✓ Who are my users?
3. Why it important to measure actions performed by social media users?
8. Briefly define important node level properties, such as degree, betweenness, eigenvector centralities, and structural holes.
7. Differentiate between weighted and unweighted networks.
2. What is the purpose of network analytics?
1. What is a network?
✓ Investigate multiplexity; for example, analyzing comparisons between different link types, such as friends vs. enemies.
✓ Find cohesive subgroups; for example, pinpointing communities within a network.
✓ Find important links and their rankings; for example, weight, betweenness, and centrality.
✓ Find influential nodes and their rankings; for example, degree, betweenness, and closeness centralities.
✓ Understand overall network structure; for example, number of nodes, number of links, density, clustering coefficient, and diameter.
5. Explain the typical social media text analysis steps.
1. What is text analytics, and why it is useful?
3. What are some core characteristics of social media?
2. What is social media? And what makes it different from the traditional media?
1. Differentiate among Web 1.0, Web 2.0, and Web 3.0.
✓ How will you secure your account from online security risks?
✓ Do you have a plan to collect and analyze feedback generated over Twitter?
✓ Do you have legal mandate to establish a Twitter account?

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