Mixed Media: Moral Distinctions In Journalism, Advertising, And Public Relations 1st Edition Tom Bivins - Solutions

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Create an “event” around your next sale, and promote your sale event across the social Web. For example, hype your event on Twitter using the Localtweeps Twitter application, as well as on LinkedIn and Facebook with the event applications available for those sites.
Publish discounts and sales offers on the LinkedIn and Facebook groups you belong to that are related to your business.
Share pictures of your products and services. This is particularly helpful to businesses that offer products people have to see to believe before making a purchase. For example, fl orists, interior designers, stylists, or home organizers could drive sales by sharing pictures of their latest
Promote a tweetup at your brick-and-mortar location through Twitter.This works well for retailers, particularly for companies in the restaurant, entertainment, or hospitality industry, which can sell drinks and food during the event.
Tweet limited-time offers such as “Visit our store in the next hour, and get 25 percent off any purchase.”
To boost your marketing contact list, offer a small gift on your blog in exchange for people joining your e-mail list.
Use buttons and widgets to cross-promote your social profi les. For example, include button links to your Twitter, Facebook, and LinkedIn profi les in your blog’s sidebar.
Stay active and continually offer fresh content and conversation in your group so joining it is worthwhile. Active groups that provide useful information are typically much more successful than groups that just regurgitate company information, as demonstrated by the story in the sidebar about
Promote your LinkedIn Group on your LinkedIn profi le, other social networking profi les, Twitter profi le, blog, with e-mail contacts, and so on.
Discuss the implications of generative AI, such as language models and content creation algorithms, on social media content generation and engagement. How might these technologies influence the role of social media managers and the content they curate and create?
Examine the statement, “More valuable than oil, data reigns in today’s data economy.” What does this assertion signify to you, and how does it influence your personal and professional spheres?
Provide a comprehensive explanation of the Circular Model of SoMe for Social Communication, emphasizing how its practical application can enhance campaign planning and execution within the social media management field.
Elaborate on the role and responsibilities of a social media manager, outlining the essential skills and competencies required to excel in this profession.
To what extent has the issue of security been adequately addressed in the era of social media, particularly concerning discussions on health-related topics? Have instances been observed where the safeguarding of health information has inadvertently posed challenges for individuals?Conversely, are
To what extent can the utilization of social media as a marketing tool be considered an ethically sound practice for hospitals and caregivers seeking to enhance their patient intake funnel? Provide a detailed explanation to support your stance.
Is the positive impact of social media on fields such as health communication greater than the negative aspects? Have you personally witnessed individuals benefiting from social media and community building following a challenging diagnosis? In what ways did it prove helpful, and were there any
Does garnering international attention for the issue of women’s cancer detection have the potential to bring about enduring or permanent change? Explain the factors that contribute to its effectiveness or ineffectiveness.Additionally, cite an example of a situation where a social media–driven
What distinguishable traits are observed in highly successful health communication social movements on social media, like the #MedicalMythbusting movement?
Analyze the applicability of marketing and communications principles to both e-sports and traditional sports. Provide a nuanced exploration of the similarities and differences, considering the unique characteristics of each domain and the evolving dynamics within the realms of electronic and
Evaluate the ethical considerations surrounding celebrities leveraging their brands to advocate for social change. Deliberate on the potential impact and responsibilities associated with this role, considering the reach and influence that celebrities wield in the public sphere.
Examine the transformative influence of social media on the relationship between sporting events and sports fans. Ground your response in personal experiences with your favorite sports teams or athletes, elucidating the ways in which social media has reshaped fan engagement and connectivity with
Consider the rationale behind celebrities dedicating substantial efforts to cultivate their online brands. Explore whether it is conceivable for a celebrity with minimal or no social media presence to sustain relevance in today’s digital age. Support your perspective by examining the evolving
In the era of streaming platforms for video and audio content, analyze the trajectory of the future of entertainment media consumption. Offer insights into the evolving landscape, considering technological shifts, changing consumer preferences, and the broader industry dynamics shaping this
Reflect on how social media has profoundly enriched your engagement with television, music, film, and/or sports. Provide illustrative examples of your personal interactions within each of these entertainment realms to elucidate the transformative impact of social media.
What skills and competencies are imperative for political communications practitioners to possess in their professional repertoire today, and what underlying factors or challenges in the contemporary political landscape underscore the significance of these skills for effective communication and
Reflect on your personal experiences: Have you ever actively participated in a political demonstration or engaged in online activism? If so, what motivated your involvement, and what outcomes did you hope to achieve? If not, what factors influenced your decision to abstain from such participation,
Over the past decade, social media has played a significant role in political campaigns and governance. Can you identify and analyze the major trends in how social media has been harnessed for political purposes?What implications do these trends have for democracy, information dissemination, and
In addition to the communication models discussed in this chapter, what alternative theoretical frameworks or models can provide valuable insights into the formation and impact of social movements in the digital age? Offer examples of how these alternative models can enhance our understanding of
How have the dynamics of social media–based social movements evolved over time, and what factors or events have driven these changes?How have shifts in technology, social norms, and global events influenced the strategies and effectiveness of these movements?
What are the best ways to evaluate risk in traditional media? In social media? Are your answers the same, or do they differ? Why?
Which theory do you believe is most effective in crisis communication, and why?
Recalling the stages of crisis management, explain how the actions and decisions made during the pre-crisis stage impact the effectiveness of crisis response and recovery efforts in the post-crisis stage.
What are the key advantages of using social media in crisis communication, and how have they transformed the traditional approach to managing crises?
Examine the differences among corporate social responsibility, corporate social advocacy, and corporate social activism. Evaluate the effectiveness of each approach and provide your perspective on which, in your opinion, is the most impactful and why.
How should a company handle a situation where an employee’s social media presence does not align with that of the company? What is the suitable approach to address an employee who is sharing content that diverges from the brand identity?
How can an organization motivate employees to incorporate enterprise social networks into their daily communication practices? Deliberate on the advantages and disadvantages from the employee’s perspective.
Based on what you read in this chapter, what do you believe are the top three action steps an organization should consider before adding social media to their integrated communications plan, and why?
Design a comprehensive framework or dashboard for social media reporting, considering the specific variables that align with the goals of your hypothetical campaign. How would you balance quantitative and qualitative data, and what key insights would your chosen variables provide for strategic
Explore the variations in measurement and analytics methodologies across different social media platforms. How do these differences impact the interpretation of campaign performance? Identify consistencies or universal principles that transcend platforms and contribute to a more standardized
Evaluate the validity of using return on investment (ROI) and return on ad spend (ROAS) as metrics for measuring success in social media campaigns. What limitations and biases might be associated with these metrics, and in what contexts might they be most meaningful? Additionally, propose
Drawing from the challenges outlined in the chapter, articulate a comprehensive set of best practices for conducting an effective measurement strategy in social media campaigns. How can these practices address the complexities and nuances of digital communication, considering factors such as
Why is there a need for the measurement of social media campaigns?What can the Shopify example at the top of the chapter show you about the need for data to make sound strategic decisions?
As the metaverse becomes a more integral part of social media, how might this impact social dynamics, community building, and the way we form connections online? What steps should be taken to ensure inclusivity and accessibility within these evolving digital spaces?
What ethical considerations should be considered as AR becomes more prevalent in social media, particularly in terms of user consent, digital privacy, and the potential blurring of boundaries between virtual and physical realities?
Considering the transformative potential of AI and ML in content curation, how can we ensure that social media platforms strike a balance between personalized recommendations and the diverse exposure necessary for a well-rounded and informed online experience?
In what ways could the integration of AI, AR, and ChatGPT enhance user engagement and personalized experiences within the metaverse, and how could this reshape our sense of identity and social interactions online?
How might the convergence of AI, ChatGPT, ML, AR, IR, and the metaverse revolutionize the way we consume and share information on social media, and what potential risks or benefits could arise from these changes?
How has the evolution of AI from its early conceptual beginnings to its current state been influenced by historical breakthroughs, key figures, and technological advancements?
In considering the impacts of social media, how can individuals, communities, and governments proactively address the challenges and opportunities it presents? Discuss strategies that promote responsible and constructive use of social media while safeguarding against its potential negative effects.
What are the societal impacts of social media on politics, culture, relationships, and mental health? Provide specific examples and explore the potential risks and benefits associated with each of these areas.
Social media data are already being used to fuel artificial intelligence and machine learning. So, what’s the next thing? What’s the next step in our relationship with social media data?
How are your interpersonal relationships impacted by social media?Given what you have learned here, discuss the future of your online behavior.
How does the widespread use of user-generated content impact traditional media industries and the concept of “authority” in information dissemination? What are the potential benefits and drawbacks of this shift, and how might it influence our perceptions of credibility and trust in the digital
How can we strike a balance between the positive aspects of social media’s global interconnectedness, such as cross-cultural understanding, and the potential negative consequences like privacy invasion and cyberbullying?What steps can individuals, communities, and social media platforms take to
Who should govern social media? Do you think we have enough safeguards in place today to encourage safety and security or integrity of information online? Why or why not?
Does privacy exist anymore? Will it exist in the future? How does your behavior now shape your social media privacy?
Have you ever experienced or witnessed cyberbullying, stalking, harassment? How should it be/was it addressed?
Have you ever thought of quitting social media? Why or why not? Do you think you could do it? What would be the challenges? The benefits?
Now that you have read this chapter, offer your own perspective on the state of affairs related to social media governance.
How might the dominance of a few major social media platforms impact the diversity of voices and perspectives in the digital landscape, and what strategies could be employed to ensure a more inclusive and equitable online environment?
In what ways can social media platforms be more effective in promoting diversity, inclusivity, and a sense of belonging, and how can users actively contribute to creating an online environment that embraces these principles while respecting free speech and diverse viewpoints?
What exactly is participatory media, and could you provide an instance of participatory media in the context of the social sphere? Additionally, have you personally engaged in any participatory media endeavors, and if not, what factors influenced your decision?
How does the social media pyramid contribute to your comprehension of the different facets of social media?
Can you identify both the commonalities and distinctions between social media and social networking platforms?
How would you describe the concept of social media, using your own interpretation, after considering the definitions provided in the chapter?
Assess the potential future of social media in relation to mass media:Will social media eventually supplant traditional mass media outlets, and if so, under what conditions or limitations? Alternatively, in what ways might mass media and social media coexist and continue to evolve as influential
What are the far-reaching consequences of echo chambers in online spaces, and how do they affect individual perspectives, group dynamics, and the broader societal fabric? How can societies mitigate the potential harms of echo chambers while preserving the values of free expression and diverse
In what multifaceted ways has the advent of social media transformed and disrupted the traditional media landscape, impacting not only the distribution of information but also audience engagement, the credibility of news sources, and the dynamics of public discourse? How has this disruption shaped
How do the conflict and feminist perspectives manifest in the dynamics of the social sphere, and how do they influence social structures, power dynamics, and the broader societal discourse? Can you provide real-world examples that illustrate the application of these perspectives in addressing
Do you think news journalists can become more responsive to community needs without losing objectivity? If not, why not? If so, how?
Discuss how an "ethic of care" might be incorporated into journal- istic practice, advertising, and public relations. Are there any draw- backs to using a care-driven approach in media practice?
As individuals, we are all obligated to avoid harming others. Most such "private" harms (trespass, battery, robbery, murder, assault, property damage, and so on) are also governed by laws. As media professionals, especially journalists, our leeway to cause harm in pursuit of a "greater good" is
How may a public relations advocate ensure that third-party inter- ests are being considered?
Discuss whether you agree or disagree with using each of the four liberty-limiting principles cited in this chapter. Cite situations in which each might be appropriately used.
What do you think the role of the media should be during a na- tional crisis? Do you think limitations should be put on the media during times of war? If so, what types and why?
Discuss the issue of balance in reporting and explain whether you think the interview either added balance or was needed at all.
Who are the moral claimants in this situation and why are you obli- gated to them?
Given that the VOA is a government organization and is paid for with taxes, do you see its obligation as a news service being the same as that of privately funded media? Why?
How does the running of the interview contribute or not contribute to exploring the "truth"?
What are the arguments you see in favor of running the Mullah Omar piece? What are the arguments against running it?
Justify taking this job. Now, justify not taking the job. Which would you do and why?
Does this situation violate any professional codes?
Would you take this job? Why or why not?
What ethical justification, if any, can you cite for running beer and wine ads but not ads for hard liquor? If there is no ethical justifica- tion for this, what (ethically) is wrong with this differentiation?
What ethical theories justify either running or not running the spots on television?
Are these advertisements? If so, for what exactly?
Are these messages in the public interest?
Are these true public service announcements?
Find a photograph from a magazine or newspaper that you think might have been altered in any way, especially digitally. Answer the following questions concerning the photo and its effects: What is the publication in which you found the photo? What kind of audience does this publication appeal to?
Under what circumstances do you think persuasion should not be used by the media? Under what circumstances is persuasion legiti- mate?
Most of us understand the persuasive nature of advertising and public relations; however, the news media can be persuasive as well. Cite an instance of persuasion by the news media.
How do you feel, personally, about the use of undercover reporting techniques on most television news magazine programs? Explain why you either support or don't support their approach.
How do you stand on the intelligence of media publics? Can we let them decide for themselves whether something is "real," or should we assume there are those who might be fooled, at least some of the time? What position do you think most advertisers take? Public relations people? Journalists?
Do you think that speeches should be ghostwritten? Why or why not?
Cite an instance in which you feel you were lied to by any medium. Was the "lie" through deception, incomplete information, distor- tion, or what?
Do you believe that a person should always tell the truth? Why or why not? If not, under what circumstances would you excuse a lie?
Define "truth" in your own words. Define "lying."
Using the marketplace of ideas theory, discuss whether this situa- tion warrants free speech protection.
Using C. Edwin Baker's liberty theory, analyze this situation by considering whether the "speech" in question causes legitimate harm to anyone.
Do you think this is a free speech issue? Why or why not?

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