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sports marketing

Questions and Answers of Sports Marketing

List four factors that determine whether an individual or firm will act ethically. List the different ways firms could demonstrate their commitment to corporate social responsibility.
Explain the meaning of ethics and corporate social responsibility in marketing. What are the main differences between ethics and social responsibility?
McCain Foods is a global brand, but it alters its products and promotions to accommodate local tastes in each country. Go to www.mccain.ca and visit the Canadian website. Then go to www.mccain.co
For many small businesses, the idea of entering a foreign market is frightening. The Government of Canada and most provincial and territorial governments now offer assistance designed specifically
Canadian companies such as Tim Hortons and Lululemon have expanded their global presence through company-owned stores. In what instances might these companies consider using joint ventures as their
Assume you work for a Canadian-based financial services firm that positions itself as having experts that personally manage the clients’accounts. The clients are unaware that most of the tax
Many Canadian and United States–based firms are relocating their production facilities and services overseas (outsourcing or offshoring).Why do you believe they are doing so? Do the benefits
Provide an example of a potentially ethically troubling practice by a foreign firm doing business in Canada.
What is cultural imperialism? Why would a recording company such as Def Jam Recordings need to be aware of and sensitive to this issue?
How would Colgate-Palmolive vary its marketing strategies for product lines in low-income, emerging markets? Discuss using each of the elements of the marketing mix.
Colgate-Palmolive sells products in many countries throughout the world. How would you expect its market position to differ in those countries compared with that in Canada?
Now consider the political, economic, and legal systems of China versus the United Kingdom. Explain why you think one country might be more hospitable to Cervélo than the other.
Cervélo is a high-end Canadian bicycle manufacturer. Assume the company is considering entering the United Kingdom and Chinese markets. When doing its market assessment, what economic factors should
Of the four BRIC markets, explain why you think one country might be more welcoming to Lululemon than others.
Explain how useful Hofstede’s six dimensions of culture are to our understanding of different cultures around the world. Where and how can marketers learn about the culture of a country to which
Explain how measures such as GDP, PPP (e.g., the Big Mac Index), and HDI help marketers decide whether to enter a global market. What are the weaknesses of these measures?
Protectionist policies restrict trade and global marketing, while trade agreements facilitate global marketing. Explain the reasons a country may want to impose protectionist policies in some
What is political risk? Why is it important to assess political risk? How is political risk assessed? List two or three organizations in Canada that provide marketers with political risk assessments.
What are the primary considerations marketers should use in deciding whether to customize the four Ps to specific markets?
Discuss the advantages and disadvantages of using a global product strategy (i.e., offering the same product both at home and in overseas markets).
List the five types of strategies companies can use to enter global markets. Compare these strategies in terms of level of risk, expected return, and control.
List and describe the four components of market assessments that firms must conduct to evaluate the viability of different global markets.
What is globalization? What are the factors that facilitate globalization?Explain how globalization has influenced marketing in Canada.
Go to www.smartSource.ca and identify five of the products featured.How effective are coupons for selling these products? Why? What are the benefits to the seller of using SmartSource.ca over other
Go to the website for the Canadian Children’s Food & Beverage Advertising Initiative, one of the industry’s self-regulatory bodies for children’s advertising, at
You have taken a summer job in the windows and doors department of a large home improvement store. During sales training, you learn about the products, how best to address customers’ needs, why the
Choose an industry or a specific company that you would like to work for as a salesperson. How would you generate and qualify leads?
Consider all the diet products that are currently advertised on television today, including weight-loss supplements, weight-loss programs, and fitness equipment. Do you believe that some of these ads
You are invited to your six-year-old niece’s birthday party and bring her the new superhero doll being advertised on TV. She’s thrilled when she unwraps the gift but is in tears a short time
Choose an ad that you believe unreasonably overstates what the product or service can do. (If you can’t think of a real ad, make one up.) Explain whether the ad is actually deceptive or just
How would the Lexus sales promotion differ if it was geared to a business organization with a fleet of company-owned trucks?
Suppose now Lexus is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks.Which sales promotion tools do you believe would be the most effective?
Suppose Lexus is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign?
Using the steps in the AIDA model, explain why a potential consumer who views advertising by designer jean company Parasuco may not be ready to go out and purchase a new pair of jeans.
Choose one of the ads featured in this book. What are the objectives of this ad? Does the ad have more than one objective? Explain your answer.
What is sales management? Why is sales management considered a complicated task?
What is personal selling? Describe the steps in the personal selling process. Which stage do you consider to be the most important and why?
Describe the different kinds of sales promotions targeted to distribution channel members. Why are these trade channel promotions necessary? Are they ethical?
What are the three primary objectives of advertising?
What is advertising?
The Canadian Marketing Association (CMA) is the primary source of information about direct marketing activities for both academics and practitioners. The website for the CMA ( www.the-cma.org)
View the website of Taxi ( www.taxi.ca), a well-known IMC consulting firm. The site contains a lot of information about what IMC is and how it can be used effectively by a wide variety of companies.
You heard a friend talking about GNC’s healthy drinks and decided to visit its website. Assume that GNC used the services of behavioural advertising firm Tacoda to track how consumers move through
Imagine that you work for Puma and are tasked with producing an IMC campaign with a goal of increasing market share by three percent.First, you decide to use traditional and online advertising and
As an intern for Michelin tires, you have been asked to develop an IMC budget. The objective of the IMC strategy is to raise Michelin’s market share by 5 percent in Canada in the next 18 months.
Procter & Gamble sends new parents home from the hospital with a sample of Pampers diapers, and it has started sending Fusio ProGlide razors to each young man in America on his 18th birthday.What are
Social media, such as Instagram, are some of the newest tools that firms are using in public relations programs. Visit Red Bull’s Instagram account and browse through its recent posts. How is Red
Bernard’s, a local furniture company, targets its marketing at college and university students with apartments and at households of young people purchasing their first furniture items. If you
Suppose a snack company introduces a new product called SumSeeds—sunflower seeds with energy boosters like caffeine, taurine, lysine, and ginseng. How would you expect this product’s IMC program
It is holiday time, and you have decided to purchase a jewellery item for a friend at Birks. Evaluate how the company’s advertising, personal selling, public relations, and digital media might
The designer jean company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on the NBC Nightly News and in Time magazine. The message is designed to announce new styles for
Explain the three different ways marketers measure the success of their marketing communications. What types of information does each method provide?
Identify some of the key digital media that marketers use to communicate with their customers. How are these media changing the nature of the communication between the firm and its customers?
Explain the differences between advertising and sales promotion.
Describe the IMC tools marketers use in campaigns.
What is meant by integrated marketing communications?
Select a familiar omnichannel retailer. Evaluate its website in terms of how well it provides value to its customers. Do you believe that offering multiple selling channels to customers enhances
Companies such as Lee Valley Tools have expanded their offerings beyond their original channels to sell through multiple channels. Visit the company’s website (www.leevalley.com) and determine in
Search the Internet for a product you want to buy. Are there differences in the prices, shipping charges, or return policies among the different retailers offering the product? From which retailer
You can purchase apparel at a discount store, specialty store, category specialist, off-price retailer, department store, or Internet-only store. From which of these types of stores do you shop?
Why have so many brick-and-mortar retailers adopted an omnichannel strategy?
How do Staples.com and Officedepot.com provide value to their customers beyond the physical products that they sell? Identify some of the ways that the companies have overcome the inhibitors to
Identify three categories of products especially suited for sale on the Internet. Identify three categories that are not currently suitable for sale on the Internet. Justify your choices.
Assume that Adidas, the shoe manufacturer, has decided to sell expensive wristwatches for men and women. What factors should it consider when developing its strategy for choosing retail partners?
Some argue that retailers can be eliminated from the distribution channel because they add only costs to the final product without creating any value-added services in the process. Do you agree with
What do retailers do to increase the value of products and services for consumers? Discuss the extent to which brick-and-mortar retailers are threatened by Internet-only retailers with regard to
Why don’t traditional department stores have the same strong appeal to Canadian consumers that they once enjoyed during their height in the last half of the 20th century? Discuss which types of
Imagine that you designed a high-end line of clothing and accessories.Which factors should you consider when choosing retail partners?What type of retailer would you choose as a partner? Why?
Explain why it is important for retailers to develop effective retailing strategy and positioning. How do retailers develop such a strategy?(Hint: Look at the various store formats of Loblaw or any
Discuss the advantages of multichannel retailing from the perspectives of both retailers and consumers.
Explain how the Internet has helped reshape retail marketing strategies. What are some of the unique advantages of physical store retailing, website selling, and kiosks?
In this chapter, we discuss the fact that researchers have found that store image and atmospherics exert a huge impact on customers’shopping behaviour. What are the key elements of a store’s
Does Reebok pursue an intensive, an exclusive, or a selective distribution intensity strategy? Would you suggest any changes to this strategy?
How do marketers use the four Ps to create value in retailing?
Generally merchandise retailers are classified into several different groups such as discount stores, specialty stores, category killers, and so on. However, it seems that increasingly many of these
Discuss the types of retailers that operate in Canada and identify some of the issues facing each type.
How would a manufacturer’s strategy for choosing a retailer change depending on its overall market power and the consistency of the new product with existing offerings?
Describe the factors that manufacturers must consider when choosing retail partners.
The Chapter Case Study examines how Zara, a division of Inditex, successfully manages its supply chain. Visit Inditex’s website (www.ind itex.com), and review the company’s commitment to social
Dell is considered exemplary in its ability to manage its supply chain efficiently. Go to the company’s website (www.dell.com), and go through the process of configuring a computer to purchase.
You are hired as an assistant brand manager for a popular consumer product. One day in an emergency meeting, the brand manager informs the group that there is a problem with one of the suppliers and
Why would a large company like Lenovo want to develop strategic partnerships with locally owned running shoe stores? Describe what Lenovo would have to do to maintain such relationships.
Discuss the advantages to a retailer such as Sport Chek of expending the time and effort to get merchandise floor-ready at either the point of manufacture or in the distribution centre rather than
Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter 5 about B2B buying situations, determine which buying situation (new
In what ways can the flow of information be managed in the supply chain? How can the ready flow of information increase a firm’s operating efficiencies?
Give an example of a retailer that participates in an independent(conventional) supply chain and one involved in a vertical marketing system. Discuss the advantages and disadvantages of each.
Research the “Buy Local” trend and discuss how growing consumer awareness of shipping costs and environmental concerns has led to a push for more locally produced foods.
Discuss the advantages and disadvantages of Dell’s decision to change from using a direct distribution strategy to a multi-channel approach to distribution.
You are hired by a small bakery that is interested in distributing its product through supermarkets. The market for the bakery’s products has been steadily growing, and it is time to expand
Explain distribution strategy and identify the major activities that distribution channels, supply chain, and logistics management involve.Identify several ways that supply chain management adds
What are the major elements of a logistics management system?Explain the benefits of a well run just-in-time inventory management system.
Explain how supply chain management improves marketing activities.
Explain how supply chain management and logistics management add value to a company’s consumer offerings.
Describe how companies manage distribution channels by using vertical marketing systems.
Explain intensive, selective, and exclusive distribution intensity. Under what circumstances would it be best to use each of these strategies?
Explain how customer expectations and channel member characteristics impact a company’s distribution strategy.
Describe the functions performed by intermediaries. Why would companies choose to have intermediaries fulfill these functions rather than perform them themselves?
Explain the differences between direct, indirect, and multi-channel distribution systems. What role do technologies and consumer behaviour play in the rise of multi-channel distribution?
Explain the factors that must be considered when designing a distribution strategy.
Explain why having a well-thought-out distribution strategy is important to a company’s success.

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