B2B marketers in North America were surveyed about content marketing usage, organization, and success. Content marketers were asked about how content marketing is structured within their organization and how they would describe their organization’s commitment to content marketing. The tables in this problem summarize the survey results.

a. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.

b. Which graphical method do you think is best for portraying this table data?

c. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.

d. Which graphical method do you think is best for portraying this table data?

e. Based on the two tables, what conclusions can you reach concerning marketer’s perspective on content marketing?

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B2B Content Marketing Organizational Structure Centralized content marketing group Each brand has own content marketing group Both: centralized team and individual teams Small marketing/content marketing team Other Percentage 24% 5% 13% 55% 3%