The director of market research at a large department store chain wanted to conduct a survey throughout
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The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month.
a. Indicate the type of data the director might want to collect.
b. Develop a first draft of the questionnaire needed by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.
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Related Book For
Business Statistics A First Course
ISBN: 9780135177785
8th Edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan
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