Adrian Brown is a researcher studying social media usage patterns. In his research, he noticed that people
Question:
Adrian Brown is a researcher studying social media usage patterns. In his research, he noticed that people tend to use multiple social media applications, and he wants to find out which popular social media applications are often used together by the same user. He surveyed 100 users about which social media applications they use on a regular basis. A sample of the data set is shown in the accompanying table.
a. Generate association rules with a minimum support of 20 and minimum confidence of 60%. How many rules are generated?
b. Sort the rules by lift ratio. What is the top rule? Report and interpret the lift ratio of the top rule.
Step by Step Answer:
Business Analytics Communicating With Numbers
ISBN: 9781260785005
1st Edition
Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen