Beau Crew is the branch manager of a major bank. He is interested in understanding which types
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Beau Crew is the branch manager of a major bank. He is interested in understanding which types of accounts a customer tends to have simultaneously so that he can offer additional financial services to his clients. He has compiled a list of customers and the accounts they have. A portion of the data is shown in the accompanying table. Find association rules for Beau’s study. Use 10 as the minimum support and 50% as the minimum confidence values. How many rules are generated. Report and interpret the lift ratio of the top rule.
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Related Book For
Business Analytics Communicating With Numbers
ISBN: 9781260785005
1st Edition
Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen
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