The accompanying table shows a portion of the 30 companies that comprise the Dow Jones Industrial Average

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The accompanying table shows a portion of the 30 companies that comprise the Dow Jones Industrial Average (DJIA). For each company, the data set lists the year that it joined the DJIA, its industry, and its stock price (in $) as of February 15, 2019 


a. What is the measurement scale of the Industry variable? 

b. What is the measurement scale of the Year variable? What are the strengths of this type of measurement scale? What are its weaknesses? 

c. What is the measurement scale of the Price variable? What are the strengths of this type of measurement scale?

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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