The data are the same as in the previous exercise. Perform association rule analysis using the following

Question:

The data are the same as in the previous exercise. Perform association rule analysis using the following settings. 

a. Generate association rules with a minimum support of 10 transactions and minimum confidence of 50%. Sort the rules by lift ratio. Report and interpret the lift ratio for the top rule. 

b. Generate association rules with a minimum of 10 transactions and minimum confidence of 70%. How many rules are generated? Sort the rules by lift ratio. Report and interpret the lift ratio and confidence for the top rule.


Data from Exercises 50

Consider the following portion of data consisting of 41 transactions. Read the data file using the readtransactions function and perform the following tasks.

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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