# The data are the same as in the previous exercise. Perform association rule analysis using the following settings. a. Generate association rules with a minimum support of 10 transactions and minimum confidence of 50%. Sort the rules by lift ratio.

The data are the same as in the previous exercise. Perform association rule analysis using the following settings.

a. Generate association rules with a minimum support of 10 transactions and minimum confidence of 50%. Sort the rules by lift ratio. Report and interpret the lift ratio for the top rule.

b. Generate association rules with a minimum of 10 transactions and minimum confidence of 70%. How many rules are generated? Sort the rules by lift ratio. Report and interpret the lift ratio and confidence for the top rule.

**Data from Exercises 50**

Consider the following portion of data consisting of 41 transactions. Read the data file using the readtransactions function and perform the following tasks.

**Transcribed Image Text:**

## Transaction Transaction : 1 2 Transaction 41 a, b, c, e, f a, b, c, d, e I a, b, c, e, f, g

## This problem has been solved!

**Related Book For**

## Business Analytics Communicating With Numbers

**ISBN:** 9781260785005

1st Edition

**Authors:** Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

**Question Details**

**11**- Unsupervised Data Mining

## Students also viewed these Business questions