Question: The subscription e-commerce market has grown substantially including subscription boxes that provide a recurring delivery of niche products. E-commerce firms pay attention to the churn
The subscription e-commerce market has grown substantially including subscription boxes that provide a recurring delivery of niche products. E-commerce firms pay attention to the churn rate defined as the percentage of subscribers who discontinue their subscriptions. It is estimated that the monthly churn rate for subscription boxes is 12% for female customers and 9% for male customers. It is also found that 62% of all subscription box customers are females. Find the probability that a randomly selected customer will be a male who churns within a month.
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