Question: =+16. Alpha, again. Analysts evaluating a new program to encourage customer retention in a test market find no evidence of an increased rate of retention

=+16. Alpha, again. Analysts evaluating a new program to encourage customer retention in a test market find no evidence of an increased rate of retention in a test of 2000 customers. They based this conclusion on a test using a = 0.01. Would they have made the same decision at a = 0.05? How about a = 0.001? Explain.

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