Technology Ventures From Idea To Enterprise 3rh Edition Thomas Byers, Richard C Dorf - Solutions

3. Create a company logo.
2. Go to the State of Delaware’s website(http://corp.delaware.gov/howtoform.shtml) and download the“How to Incoporate” packet. Determine what type of incorporation best fits your venture and fill out the appropriate form(s).Alternatively, locate similar forms for another state or nation.
1. Describe your venture’s legal form and provide its company name.
10.8 In March 2005, Research in Motion (RIM) vs. Network Technology Partners (NTP) concluded a prolonged patent fight.Describe RIM’s service offering and what NTP patents they were violating. How did RIM address the patent challenge?What is NTP’s business model?
10.7 Headwaters Inc. develops and licenses technologies for turning coal and other fossil fuels into higher-value products. Is this an appropriate name for the firm? Revenue is generated through the licensing of the firm’s patented chemical processes(www.hdwtrs.com). Examine the patents of
10.6 Mayo Clinic has filed an application for a broad method patent that gives it control over a new generation of treatments for chronic sinus inflammation (sinusitis). The patent, in effect, blocks others from selling an antifungal agent to treat the condition without Mayo’s approval. Mayo will
10.5 Describe the advantages and disadvantages of a company name representing more than just a company name (e.g., Xerox, Kleenex, and Google).
10.4 Apple Inc. and Apple Corps have had trademark disputes over the use of the name Apple associated with the music business.Apple Inc. has a thriving iPod and online music store. Apple Corps is a multiarmed multimedia company formed by the Beatles in 1968, consisting of the following
10.3 The three founders of the new firm described in exercise 10.1 are looking for a name for their firm. One idea is Advanced Nanoscience & Technology. Another is Nanoscience Applications. What do you think of these names? Can you suggest a better name?
10.2 Continuing exercise 10.1, if the three founders expect to be able to fully bootstrap fund the new venture, is there a preference for what legal form of the firm makes most sense? What if the three founders expect to require angel or venture capital investment in the future? How would medical
10.1 Three friends have decided to form a firm to design and manufacture nanotechnology devices for medical applications.Michael Rogers has worked for Hewlett-Packard for 12 years and on his own has designed and submitted a patent claim for a nanotechnology manufacturing technology. Steve Allegro,
3. Discuss your plans for developing a prototype of your product.
2. Discuss the robustness and usability of your product.
1. Describe the means of managing knowledge and learning that will be used in your venture.
9.8 An IEEE Spectrum magazine article in September 2005(www.spectrum.ieee.org/sep05/1685) featured some of the most expensive software failures ever. Examine the “Software Hall of Shame” and select your favorite. Describe why failure of knowledge management and the lack of behaving as a
9.7 A number of software development methodologies exist to encourage rapid design and implementation (e.g., agile software development, extreme programming, etc.). Select two of these methodologies and compare and contrast the specific product design and development processes each is attempting to
9.6 The advantages of the Web as a distribution platform are many.Describe some of the impacts the Web has had for the delivery of services and content on product prototyping and product design and development.
9.5 A new firm plans to design and sell fuel cells for vehicle use. The firm has received a $1 million grant from the U.S. Department of Energy and is free to exploit the intellectual property developed during the research and development grant. Prepare a knowledge management plan that will enable
9.4 Capstone Turbine is a developer, assembler, and supplier of microturbine technology. Its primary customers are in the on-site power production and hybrid-electric car markets(www.capstoneturbine.com). Using the format of Figure 9.6, describe a scenario for the growth of Capstone over the next
9.3 The magazine Fast Company produces an annual list called “The Fast Company 50, the World’s Most Innovative Companies.”Choose one of the younger companies on the list and use Figure 9.1 as a guide in describing the core competencies of the firm and how knowledge is created and shared
9.2 What role should the “end customer” have in the product design and development process? Do customers always know what they want?
9.1 Examples of larger learning organizations are Microsoft, Hewlett-Packard, Medtronic, Pfizer, and Starbucks. Choose a company and describe its learning process. How would learning in an entrepreneurial venture be the same? How would it be different?
2. Assuming your venture was developed as a corporate venture, describe the advantages and disadvantages of this approach using Table 8.9.
1. Using Table 8.1, describe the specific type of new venture selected by your team.
8.8 Describe the investment philosophy of a corporate venture capital firm such as Intel Capital, BlueRun Ventures (Nokia), Google, Dow Corporate Venture Capital, or General Electric (GE) Equity.How are they synergistic with their parent companies’ strategic direction?
8.7 WiMAX is an emerging wireless broadband technology that promises to bring high-speed Internet to both developed and developing countries. Intel Capital has made significant marketing and corporate venture investments in this technology.List three of the start-up companies Intel has invested in
8.6 Many new clean tech ventures have relied on funding and partnership from established corporations. Select a recently funded clean tech venture with corporate venture involvement.Did the funding impact the structure of the new venture? What does the new venture expect to gain from the backing by
8.5 The traditional newspaper industry is in a declining phase and much has been written on how newspapers should reinvent themselves. How are various newspaper organizations addressing this challenge? What is the best next step in the newspaper industry? See Figure 8.6 for potential options.
8.4 Zimmer Holdings (www.zimmer.com) was incorporated in January 2001 as a wholly owned subsidiary and CNV of Bristol-Meyers Squibb Company. Zimmer designs and markets orthopedic and surgical products. The subsidiary was created from its parent in August 2001, with shareholders receiving 1 share of
8.3 In 2000, three graduate students at Harvard University launched a nonprofit called New Leaders (NLNS). This venture recruits, trains, places, and supports principals in U.S. urban school districts (www.nlns.org). The three founders met while enrolled in a class at Harvard on entrepreneurship in
8.2 A partnership between a social entrepreneurship course at Stanford University and the nonprofit Light Up the World Foundation(www.lutw.org) worked to bring safe, affordable lighting to people in Mexico, China, and India. Students in engineering and business worked to design a lamp appropriate
8.1 Research the number of new ventures created in the last year. Try to segment the data you collect into the venture types outlined in Table 8.1. Compare the number of new ventures of each type.What growth rates have different venture types exhibited? Can this be explained by broader economic
3. Write an executive summary for your opportunity.
2. Describe the process you will use to create a business plan.
1. Create a draft table of contents for your venture’s business plan.
7.6 What information on the key venture risks should be included in a business plan? Is it important for the business plan to be pessimistic or optimistic in regard to these risks?
7.5 What information on the competitive landscape should be included in a business plan? What frameworks would you use?
7.4 For whom is a business plan written and why? Using Figure 7.3, explain how a business plan serves as an alignment tool for key stakeholders in the business.
7.3 Evaluate the business plan from appendix A using tables and figures from Section 7.3.
7.2 A new firm develops and distributes electronic games for mobile devices. These games teach children to read, recognize symbols, and perform mathematics. This new venture needs $1 million to launch a nationwide campaign for its products. Prepare a short story that will persuade a venture
7.1 TerraPass sells an investment in energy projects or credits used to offset environmental impact. For example, drivers of gas-guzzler cars can exhibit a decal showing their environmental investment.Create a summary for this business (www.terrapass.com).
3. Describe the venture’s potential for creating network effects.
2. What is the potential for economies of scale and scope? Is this business scalable?
1. Describe the major risks for your venture. How can you reduce these risks?
5. Is your product or service a disruptive innovation?
4. Summarize your technology and innovation strategy.
3. Discuss your type of innovation as defined in Section 5.4.
2. Describe your creative process as outlined in Figure 5.3.
1. Describe your venture in terms of timing of entry as illustrated by Figure 5.1.
5.8 The E-Stamp Corporation was first to market in 1997 with the ability to sell stamps over the Internet to consumers who print the stamps on their printers (www.estamp.com). By 2001, however, E-Stamps’ 31 patents and other intellectual property were purchased by Stamps.com (www.stamps.com).
5.7 Zebra Technologies Corporation provides bar-code labeling solutions for use in automatic identification and data collection systems (www.zebra.com). Describe the technology of Zebra in terms of the three dimensions of technological inventions:importance, radicalness, and patent scope.
5.6 Gentex Corporation designs and manufactures automatic-dimming automotive rearview mirrors. Its safety mirrors use sensors and electronics to detect glare from trailing approaching vehicles at night and darken accordingly (www.gentex.com). Describe the invention and technology that Gentex uses.
5.5 Determine and describe the enabling technology used by Take-Two Interactive to develop its interactive software games(www.take2games.com). Describe Take-Two Interactive’s value network as described in Section 4.6.
5.4 An inventor brings you a new design for an electric toothbrush with an oscillating head and a tilted handle that appears to meet the American Dental Association criteria. The inventor has filed a preliminary application for a patent. Also, you have tried the brush and found it easy to use.
5.3 Go to a university’s website and determine if a technology licensing office exists (e.g., http://otl.stanford.edu at Stanford University). Explore its website and featured technologies. Would you consider any of the feature technologies new-venture opportunities? Does the technology licensing
5.2 Select an industry of interest to you and then try to find a good candidate for imitation. Describe the opportunity and tell how you will reap the benefits of imitation.
5.1 Name and describe the strategies of a company that was successful as a start-up being a first mover. Contrast that with a company that was successful being a fast follower.
5. Why and how will your venture be socially responsible?
4. Describe your strategy in one or two sentences that could be circulated to your employees and allies.
3. Create a partnership strategy as described in Section 4.6.
2. Select your strategic approach from Table 4.6.
1. Develop a SWOT analysis using the format of Table 4.4.
4.9 Many online search competitors are moving to compete in the mobile local search market. Providing location tailored information to mobile phones is expected to be a large opportunity for both wireless carriers and local advertisers. Select one of these mobile local search companies and create a
4.8 Identify a technology company that incorporated more than 100 years ago. Describe the industry and context for the firm today.Describe a significant industry and context shift for the firm in its history. Has the firm maintained a sustainable, competitive advantage in the markets it competes
4.7 With the release of the iPhone 3G and OS V2.0 in 2008, Apple created a new ecosystem or market for mobile software developers to compete and succeed in. Many iPhone developers made loud proclamations of early success. By 2009, over 30,000 separate iPhone Apps became available for iPhone users,
4.6 eBay has modeled worldofgood.com after early green marketplaces, positioning its activities in an environmentally friendly niche. Visit the website, describe its social mission, and describe how this fits into eBay’s broader corporate mission.
4.5 During the 1990s, DVD players became widely available and the rental DVD market took off. NetFlix (www.netflix.com) initiated an online DVD rental service creating a new market. Examine the Netflix website and determine the firm’s basic strategy. What are the challenges to its strategy?
4.4 Nektar is an innovative drug delivery company creating differentiated products to allow for the inhalation of a number of medicines. Examine Nektar’s website and publicly available information. Describe Nektar’s strategy using Tables 4.6 and 4.8.
4.3 Cypress Semiconductor is an integrated circuit chip company in a very competitive industry. Identify the firm’s core industry and key customers. Complete a SWOT analysis for the firm following Table 4.4.
4.2 Podcasting, blogging, online photo sharing, online video, and twittering are five technologies that are enabling a much broader set of content publishers and content consumers. Describe the nature of these industries and analyze the competitive situation using all six forces in Figure 4.3.
4.1 Zipcar offers a sophisticated form of car sharing(www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead to profitability?
4. What are your venture’s core competencies and competitive advantage?
3. Create a draft business model for the venture using the elements of Table 3.8.
2. State the value proposition for the venture.
1. Create a brief vision statement for your venture.
3.8 Woot.com is an online seller of mainly closeout products at a cheap price. This site provides low-priced sales and an online community to talk about the product of the day. Visit Woot.com and determine the business model of the firm. How does Woot generate a profit for this service?
3.7 Apple has been successful in expanding its product and service portfolio from computers to MP3 players to mobile phones. What are Apple’s business models? Describe the core competencies that have allowed Apple to make the moves from Mac to iPod, and from iPod to iPhone.
3.6 The branded and generic pharmaceutical industries have continued to grow rapidly over the past decade. Describe how branded pharmaceutical companies have innovated their business models to address the generic drug market. Generic drug companies have also experienced challenges as the sector has
3.5 Twitter.com continues to see explosive user growth. However, a business model has yet to materialize. Describe three business models Twitter could pursue to become a profitable business.
3.4 Purchasing a used car is one of the least desirable experiences for most people. eBay Motors offers fraud protection, a warranty, and a title history (www.ebaymotors.com). What is the value proposition for eBay Motors? Would you buy a car using eBay?
3.3 Compare the business models for Yahoo and Google using Table 3.8. Make sure to identify how they are different. How do you see their business models evolving over the next five years?
3.2 Social networking takes advantage of a compelling trend toward leveraging social connections to link people for viral marketing and affinity marketing. Compare and contrast the value propositions offered by these leading social networking sites:MySpace, Facebook, Linkedin, and Friendster.
3.1 How would you define Google’s vision? Construct a mission statement for Google. After completing both of these tasks, go to Google’s website and compare its actual corporate mission statement to your impression.
2. Create a brief business story for the opportunity (venture) as summarized in Table 2.9 and present it to your team. Be sure to clearly describe the product or service, what problem it is solving, and who the customer is.
1. Evaluate it using Table 2.6’s principles and Table 2.7’s process.Write a concept summary using the format provided in Table 2.8.
2.10 The trend of performance of two electronic technologies is given in Figure 2.8. Determine the performance trend of another technology. Prepare a chart of its performance over time.
2.9 Global sales of radio frequency identification tags (RFID) and related equipment have been forecasted to explode multiple times in the last decade. Describe the problems solved by RFID and the opportunities presented. What have been the barriers to commercialization of this technology? What
2.8 Consider a software application you use regularly. What task(s)does it improve or enable? Suggest three ways the application could be improved. Would any of these improvements be considered an opportunity for a new venture? Why or why not?
2.7 Great companies often create tools that solve people’s everyday problems. People like to chat and say hello often. What innovations were motivated by this simple desire? What new opportunities in this space are being created by technology innovation?
2.6 As energy costs rise and the impact on the environment becomes clearer, clean tech has become an area of significant new investment. Quantify the trends driving this renewed investment interest. How would you evaluate and market size the clean tech opportunity?
2.5 The convergence of biology with computers and nanotechnology may lead to safer and more effective medicines. Visit www.research.cornell.edu/anmt and examine the potential for nanomedical technologies. Write a brief concept summary for a nanotechnology start-up.
2.4 Some imagine that within a few years it will be possible, through the use of stem cells, to create new cells and eventually new organs to replace those that fail. Summarize the potential opportunity for stem cell enterprises. How would you begin to estimate the size of this opportunity? Develop
2.3 The next big wave of innovation may be the convergence of bio-, info-, and nanotechnologies. Each holds promise in its own right, but together in combination, they could give rise to many important products. Describe one opportunity motivated by the convergence of these new areas, and develop a
2.2 What were some of the key customer, technology, and market trends that drove entrepreneurship during the last decade? What factors do you predict will drive entrepreneurial challenges in the next decade?
2.1 One approach to classifying market entry is by (a) creating a new market, (b) attacking an existing market, or (c) resegmenting an existing market. Using Table 2.1, indicate how each of these categories of opportunities would be applicable to these marketentry approaches.
5. Is this a good opportunity for you?
4. Describe the passion and commitment you have for the opportunity.
3. What important stakeholders will you need to be successful?
2. Describe the competencies and skills you and your team members possess.
1. Describe the opportunity that attracts you and why you think it is a new venture opportunity.

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Technology Ventures From Idea To Enterprise 3rh Edition Thomas Byers, Richard C Dorf - Solutions

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