Compare multinational and global strategies. Which is best? Under what circumstances might each be used?
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Compare multinational and global strategies. Which is best? Under what circumstances might each be used?
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A multinational strategy involves customizing products and promotion t...View the full answer
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Related Book For
Business A Changing World
ISBN: 978-1259179396
10th edition
Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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