Business 11th edition William M. Pride, Robert J. Hughes, Jack R. Kapoor - Solutions

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To begin this journal exercise, think about purchases you made over the last month. Describe one product or service that you feel “was worth the money.”For the product or service you chose, describe the attributes or features that impressed you.Determine if the company that made the product or
Would you choose a full-service brokerage firm such as Raymond James or a discount or deep-discount brokerage firm when investing for a long-term goal such as retirement? Explain your answer.As an investor, what questions would you like to ask a Raymond James financial adviser? How do these
How many credit cards do you have?Based on the information on your monthly credit-card statements, what types of credit-card purchases do you make?Do you pay your balance in full each month or make minimum payments on your credit cards?What steps can you take to better manage your finances?
Have you ever used the Internet to purchase a product or service? If you answered yes, why did you purchase online as compared with purchasing the same product or service in a traditional retail store?In your own words, describe whether the online shopping experience was a pleasant one. What
During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last yearWhy did you feel that this ad is the very best?Describe the content of this advertisement in as much
Which kinds of advertising in which media influence you most? Why?
Thinking about brick-and-mortar retail stores, in which store have you had your most enjoyable shopping experience? Describe this retail store.Discuss this shopping experience and why it was such a great shopping experience.At what brick-and-mortar store did you have your worst experience? Describe
Thinking about the brands of products that you use, to which brand are you the most loyal? Explain the functional benefits of this brand.Beyond the functional benefits, what does this brand mean to you?Under what set of circumstances would you be willing to change to another competing brand?Discuss
Think about the businesses from which you have purchased goods or services. Select the organization that you believe has adopted the marketing concept. Discuss the reasons why you believe that this company has adopted the marketing concept.Describe the marketing mix this company has created for the
Thinking about your current job (or most recent job), what types of motivation techniques are being used?How well does each technique work on you and on your co-workers?Thinking about the first job that you will take after completing your studies, what types of motivation techniques will be most
Assuming that you are currently in school and that you plan to begin a new job when you have completed your studies, at what point will you begin looking for a job? Explain why.How will you find out about job openings?What types of information will be important to you when considering whether or
Describe a recent purchase that you made. Be sure to include the cost and why you made the purchase.Given the cost of the product or service, were you satisfied? Why?Do you think that the quality of this product or service was acceptable or unacceptable?How could the manufacturer or provider of the
How is corporate culture likely to affect HP’s ability to integrate acquired companies into its organizational structure?Analyze HP’s use of departmentalization. Why are its choices appropriate for a technology company?Analyze HP’s approach to delegation and decentralization. Are its choices
Who is the most outstanding leader with whom you have worked?What was his or her position and in what capacity did you work with the person?What are this person’s outstanding leadership qualities?Select the most outstanding leadership quality above and provide an example that demonstrates this
Assume that you are now age 25 and have graduated from college. Would you prefer to work in someone else’s business or one that you would start? Explain your answer.Assuming that you have decided to start your own small business, what special skills and experience will you need to be
Assume that you are an accountant at ABC Corporation, where you question the company’s accounting practices. What legal and managerial changes would you suggest to prevent the use of accounting tricks to manipulate corporate earnings?Assume that your manager refuses to incorporate any of your
Describe what steps you would take to prepare for this interview.Assuming that you get the management trainee position, describe the personal traits or skills that you have that will help you to become successful.Describe the one personal skill or trait that you feel needs improvement. How would
Choose one of the challenges listed on page 29 and describe possible ways in which business and society could help to solve or eliminate the problem in the future.
When investing for a long-term goal such as retirement, how are the costs associated with your investments likely to affect your results? Explain your answer in terms of this chapter’s concepts.
Do you pay your balance in full each month or make minimum payments on your credit cards?
As an investor, what questions would you like to ask a Vanguard representative? How do these questions relate to your financial goals?
Is all debt bad?When does going into debt make sense?
Why is it so important for people to save and invest when they are young?
What steps can you take now to improve your financial outlook?
What are the pros and cons of having a checking account with Fidelity rather than with a local bank or credit union?
Why would Fidelity offer 524 mutual funds? What are the advantages to the company and to investors?
Do you think peer-to-peer investment and personal finance Web sites like these are valuable?Why or why not?
Do you trust peer-to-peer collaboration when it comes to investing and personal finance? Why or why not?
To begin this journal exercise, think about purchases you made over the last month. Describe one product or service that you feel “was worth the money.”
For the product or service you chose, describe the attributes or features that impressed you.
Assuming that you have decided to start your own small business, what type of business will you start? What special skills and experience will you need to be successful?
Do you think Kimpton should switch from the LLC form of ownership to an open corporation to be able to raise money by selling shares of stock? Explain your answer.
What type of business ownership would you choose for your business? Record your ideas and responses to the preceding questions.
Do you agree with Graeter’s decision to stop franchising? Explain your answer.
Given the owners’ focus on maintaining the traditional, almost artisanal, quality of all Graeter’s products, it was probably a wise step to close the franchise operations, even though they had operated successfully. The company now owns not only all of its retail outlets but all of its
Knowing that Amazon.com’s strength is technology, which can change rapidly and unpredictably, do you agree with Jeff Bezos’s method of looking up to a decade ahead for strategic planning purposes? Explain your answer.
Who is the most outstanding leader with whom you have worked?
Do most of your co-workers view this person as being an outstanding leader, too? Explain.
Select the most outstanding leadership quality from question 3 and provide an example that demonstrates this quality.
What was his or her position and in what capacity did you work with the person?
What are this person’s outstanding leadership qualities?
Thinking back to previous jobs that you have had, describe the worst corporate culture you have ever experienced.
Today, people purchase all kinds of products ranging from inexpensive, everyday items to expensive, sophisticated products including electronics, automobiles, and even housing. In each case, customers like to think they are “getting their money’s worth” when they purchase a product or
Do you have a profile? If not, the first step is to develop a LinkedIn profile because many companies recruit from LinkedIn.
If you already have a profile, determine how to make it better. Are you participating in discussion groups? Have you reached out and connected to people in industries where you want to work?
Assuming that you are currently in school and that you plan to begin a new job when you have completed your studies, at what point will you begin looking for a job? Explain why.
Under what conditions would you like to be a union member
How well does each technique work on you and on your co-workers?
Think about the businesses from which you have purchased goods or services. Select the organization that you believe has adopted the marketing concept. Discuss the reasons why you believe that this company has adopted the marketing concept.
Describe the marketing mix this company has created for the brand that you purchase from this company.
Discuss this worst shopping experience and be sure to mention the reasons why this shopping experience was the worst one for you.
Discuss this shopping experience and why it was such a great shopping experience.
Discuss this worst shopping experience and be sure to mention the reasons why this shopping experience was the worst one for you.
Discuss this shopping experience and why it was such a great shopping experience.
Discuss how you first began to use this brand.
Thinking about the brands of products that you use, to which brand are you the most loyal? Explain the functional benefits of this brand.
Besides competition, which environmental forces have the greatest impact on this company for which you are a customer?
Which two companies are the strongest competitors of this organization? Explain why.
Which of Graeter’s marketing-mix elements are most likely to be affected by external forces in the marketing environment, and in what ways?
Graeter’s scoop shops sell ice cream, sorbet, smoothies, candy, and (in Cincinnati only) bakery items. Should the company consider a brand extension such as iced coffee drinks for its scoop-shop menu? Explain your answer.
Is Graeter’s using intensive, selective, or exclusive distribution? Why is this level of market coverage appropriate for its ice cream products?
If you were a corporate executive, how could you measure the effectiveness of Rovio’s use of social media?
Prepare a report that describes how this exercise has helped you understand the material in this chapter.
Have you ever used the Internet to purchase a product or service? If you answered yes, why did you purchase online as compared with purchasing the same product or service in a traditional retail store?
If you answered no, describe why you prefer to shop in a traditional retail store as compared with shopping on the Web.a. What specific actions has each site taken to protect your privacy?b. Are there weaknesses in the policies that could lead to abuses of your personal privacy?c. Based on your
In your own words, describe whether the online shopping experience was a pleasant one. What factors contributed to your level of satisfaction or dissatisfaction?
Can you think of other industries that may have to contend with the transparency of social media?
Would you use Google Wallet?Why or why not?
How many credit cards do you have?
Do you think that credit rating agencies had the incentive to rate securities highly even if they were risky?Should credit rating agencies such as Standards and Poor’s be forced to pay for their erroneous ratings?What can credit rating agencies do to ensure that their ratings remain
Survey the same institutions as above, this time inquiring as to the rates asked for each of their various loans. Where would you prefer to obtain a car loan? A home loan? Why?
Survey the banks, savings and loans, and credit unions in your area, and put together a list of interest rates paid on the various types of checking accounts. Find out what, if any, restrictions are in effect for NOW accounts and regular checking accounts. In which type of account and in what
Visit some of the social networking sites identified in this chapter. How do they differ in design, audience, and features? Why do you think some social networking sites like Facebook are more popular than others?
Pick a nearby store and briefly describe the kinds of sales promotions used and their effectiveness.
With some or all of your classmates, watch several hours of television, paying close attention to the commercials. Pick three commercials for products with which you are somewhat familiar. Based on the commercials, determine who the target market is. Can you surmise the marketing strategy for each
Find some examples of companies that value their diverse workforces, perhaps some of the companies mentioned in the chapter. In what ways have these firms derived benefits from promoting cultural diversity? How have they dealt with the problems associated with cultural diversity?
Although many companies screen applicants and test employees for illegal drug use, such testing is somewhat controversial. Find some companies in your community that test applicants and/or employees for drugs. Why do they have such a policy? How do the employees feel about it? Using this
What events and trends in society, technology, and economics do you think will shape management theory in the future?
View the video Cheaper by the Dozen (1950)and report on how the Gilbreths tried to incorporate their passion for efficiency into their family life.
Interview someone from your local Chamber of Commerce and ask him or her what incentives the community offers to encourage organizations to locate there.
Find a real company that uses JIT, either in your local community or in a business journal. Why did the company decide to use JIT? What have been the advantages and disadvantages of using JIT for that particular company? What has been the overall effect on the quality of the company’s products or
Interview the department chairperson in charge of one of the academic departments in your college or university. Using Table 8.1 as a guideline, explore whether the professors function more like a group or a team. Contrast what you find here with what you see on your school’s basketball,
Explain, using a specific example (perhaps your own future business), how an organizational structure might evolve. How would you handle the issues of specialization, delegation of authority, and centralization? Which structure would you use? Explain your answers.
Interview a small sample of managers, attempting to include representatives from all three levels and all areas of management. Discuss their daily activities and relate these activities to the management functions of planning, organizing, staffing, directing, and controlling. What skills do the
Can you think of other well-known individuals who were perceived as great leaders, persons also known for personal faults or frailties that could have led to a loss of leadership? What made these individuals great leaders?Which leadership style did the great leaders mentioned above exhibit?
Using the business plan outline in Appendix B, create a business plan for a business idea that you have. (A man named Frederick Smith once did a similar project for a business class at Yale. His paper became the basis for the business he later founded: Federal Express!)
Using business journals, find an example of a company that is trying to emulate the factors that make small businesses flexible and more responsive. Describe and evaluate the company’s activities. Have they been successful? Why or why not?
Interview a local small-business owner. Why did he or she start the business? What factors have led to the business’s success? What problems has the owner experienced? What advice would he or she offer a potential entrepreneur?
Identify a local company that is active in international trade. What is its level of international business involvement and why? Analyze the threats and opportunities it faces in foreign markets, as well as its strengths and weaknesses in meeting those challenges. Based on your analysis, make some
Was Martin Cooper’s free trip an example of unethical business behavior?Should Adam report to one of his company’s executives about what he had discovered? Or should he talk to Martin Cooper? Or should he just keep quiet?If he decides to do nothing, is Adam guilty of unethical business behavior?
Was Martin Cooper’s free trip an example of unethical business behavior?Should Adam report to one of his company’s executives about what he had discovered? Or should he talk to Martin Cooper? Or should he just keep quiet?If he decides to do nothing, is Adam guilty of unethical business
What are the major corporate culture dimensions of your dream company?Before accepting a job at your “dream company,” how will you find out about the company’s corporate culture?From Figure 7.7, identify the type of corporate culture that you prefer and explain why.
Why would TD Bank’s customers care whether the bank was involved in risky lending practices?Would you like to work for a commercial bank like TD Bank, which serves consumers, small businesses, and major corporations? Explain your answer.
If you were working on a business plan for opening a Five Guys franchise in your area, what critical risks would you list? How would you plan to deal with those risks?Do you agree with Five Guys’ policy of spending millions to reward good customer service rather than promoting itself through
Today, personal finance and accounting software packages are used by millions of people. Based on your initial research, would you prefer to purchase Quicken software or use a free software package available from a bank or financial institution? Why?Why do you think these money-management software
What are the major reasons for joining and being a part of a labor union?Under what conditions would you like to be a union member?Are there any circumstances under which a striking union member should cross a picket line and go back to work? Explain.Will the unions in the United States grow or
How would you describe relations between Southwest Airlines and its pilots’ union? Do you think the two sides should aim for speedier negotiations, considering that the 2006 contract talks stretched over nearly three years?Do you agree that airline pilots should not be allowed to strike? Explain
Of the environmental forces affecting e-business, which seem to have had the most influence on Net-a-Porter’s successful growth, and why?This chapter mentions two ways that e-businesses can increase profits. Net-a-Porter has concentrated on increasing sales revenue. How might Net-a-Porter reduce
Assume that after evaluating your skills, experience, and financial situation, you have determined to purchase a franchise in your community. Identify and describe sources where you can obtain information on what the franchise package should contain.List at least five reasons why you should choose
CEO Robert McDonald has created a computerized “dashboard” for managers to monitor the company’s actual financial performance as it happens. What effect do you think this will have on the management process at P&G?How does P&G’s mission guide managers in preparing and implementing

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Business 11th edition William M. Pride, Robert J. Hughes, Jack R. Kapoor - Solutions

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