Graeters scoop shops sell ice cream, sorbet, smoothies, candy, and (in Cincinnati only) bakery items. Should the
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Graeter’s scoop shops sell ice cream, sorbet, smoothies, candy, and (in Cincinnati only) bakery items. Should the company consider a brand extension such as iced coffee drinks for its scoop-shop menu? Explain your answer.
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Related Book For
Business
ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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