How does Murrays overcome one of the most common limitations facing small companies, its nonexistent advertising budget What are some of the advantages of being a small business that Murrays can (or does) take advantage of What disadvantages might it face as a small firm Do you think the partnershi...

1 Murrays relies on welltrained and highly motivated employees to engage customers promote tasting a ...

How does Murrays overcome one of the most common limitations facing small companies, its nonexistent advertising budget?

Question:

How does Murray’s overcome one of the most common limitations facing small companies, its nonexistent advertising budget?
What are some of the advantages of being a small business that Murray’s can (or does) take advantage of? What disadvantages might it face as a small firm?
Do you think the partnership with Kroger will have a negative or a positive effect on the unique experience customers expect from Murray’s? Why?

Partnership
A legal form of business operation between two or more individuals who share management and profits. A Written agreement between two or more individuals who join as partners to form and carry on a for-profit business. Among other things, it states...