Question: How does Murrays overcome one of the most common limitations facing small companies, its nonexistent advertising budget? What are some of the advantages of being

  1. How does Murray’s overcome one of the most common limitations facing small companies, its nonexistent advertising budget?
  2. What are some of the advantages of being a small business that Murray’s can (or does) take advantage of? What disadvantages might it face as a small firm?
  3. Do you think the partnership with Kroger will have a negative or a positive effect on the unique experience customers expect from Murray’s? Why?

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