Question: What challenges does Blu Dot face in selling consumer products (as opposed to business products)? Do you think the product life-cycle is an important marketing

  1. What challenges does Blu Dot face in selling consumer products (as opposed to business products)?
  2. Do you think the product life-cycle is an important marketing concept in developing and managing Blu Dot products? Why or why not?
  3. Describe the product mix and the role different product lines play in Blu Dot’s marketing strategy.

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