1. What is it about investing that Mansueto discovered is so confusing for the average investor?
2. How does Morningstar, Inc. make investing easier for individuals?
3. Why does Mansueto recommend investing early in life, even in high school?

Morningstar, Inc. provides independent investment research to individuals, financial advisers, and institutional advisers. Founder Joe Mansueto wanted to make financial information easier to find and understand to ordinary people. The company offers information and ratings for three different types of investment choices: mutual funds, stocks, and bonds. It uses a five-star rating system to inform investors about the potential strength of investment choices. Morningstar prides itself on maintaining an independent view regarding its advice, ratings, and research. Morningstar believes that helping individual investors to make solid financial decisions is the best way to help them navigate the confusing world of investing.