1. Why are automakers attempting to develop more eco-friendly vehicles?
2. What are some of the challenges in the manufacturing and adoption of hydrogen fuel cars?
3. Why do you think Toyota is willing to expend resources in developing hydrogen vehicles despite the high costs of capital involved?

Electric vehicles are becoming more popular, but a lack of infrastructure, the range of charge, and high prices are impacting widespread adoption. Automakers are investigating other forms of cleaner energy, including hydrogen fuel. Investments into hydrogen fuel-cell technology have proved promising as the costs have significantly fallen and vehicles can travel 250 miles on a single tank. However, there is still the service problem due to lack of infrastructure. Extracting hydrogen can be a difficult and time-consuming process. Toyota is not allowing these challenges to hinder its production. Toyota plans to release its first hydrogen fuel car in 2015. Whether automakers plan to introduce hydrogen fuel-cell vehicles in a few years or in another decade, it seems clear that auto companies are very interested in this alternative fuel technology.