Question: 1. Use multiple brand extensions. Although Arm & Hammer was once associated only with baking soda, the extension of the brand to such categories as

1. Use multiple brand extensions. Although Arm & Hammer was once associated only with baking soda, the extension of the brand to such categories as kitty litter, carpet deodorizer, and refrigerator deodorizer has reinforced its deodorizing image.

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