Ads, Fads, And Consumer Culture: Advertising's Impact On American Character And Society 5th Edition Arthur Asa Berger - Solutions

Unlock a deeper understanding of "Ads, Fads, And Consumer Culture: Advertising's Impact On American Character And Society 5th Edition" by Arthur Asa Berger with our comprehensive solutions. Explore online answers key and solutions pdf that guide you through solved problems and chapter solutions. Our resource offers detailed questions and answers, complete with a test bank and instructor manual for enriched learning. Benefit from step-by-step answers that simplify complex concepts in this textbook. Experience the convenience of a free download, providing you with all the tools you need for success.

Global tastes:(i) Each student should describe their favourite meal and identify where the infl uences have come from that have defi ned their taste. This could be done by getting each student to draw a mind map/spider diagram identifying these infl uences, i.e.infl uences could be friends, family,
Global Marketing Communications: Each group member should bring in a print advert of a brand that is advertised globally. They should discuss these in relation to the following questions:(i) In what ways can a global advertising campaign benefi t a company?(ii) What issues should you take into
Fair Trade: Read the article ‘Has the medium (roast) become the message?’ by Low and Davenport (listed in Key readings above) and discuss the following points:(i) Set out the main arguments for/against the involvement of big business in Fair Trade. Consider the perspective of: consumers,
Identify the changes that have taken place in corporate activity with the development of globalization, and evaluate the role that marketing has played in this.
Discuss the extent to which you think we are moving towards a global culture.
With reference to the case study ‘Bottled water – A pure or guilty pleasure?’ above, critically discuss the benefi ts and the pitfalls that have occurred as a result of globalization. Overall who are the winners and losers in this process?
Identify the key factors that have led to/accelerated the process of globalization.
Using Kozinets ’ (2002) mini netnography of online coffee culture for guidance conduct a mini netnography in an online community associated with a product/service of your choice.(i) Summarize your key fi ndings.(ii) What insights into consumer behaviour does your study offer?(iii) What
Conduct a search of You Tube ( http://www.youtube.com/ ) for videos which you feel offer insights into one element of consumer behaviour. Construct a presentation using the clips where you describe:(i) Why you chose these particular video clips.(ii) Which aspects of consumer behaviour they help us
Conduct some blog research on a brand of your choice (use a blog search engine such as Technocrati http://www.technocrati.com ).(i) Compile a summary of your key fi ndings about the brand.(ii) Given your fi ndings, what advice would you give to the brand manager of your chosen company?(iii) What
How do you see marketing research evolving in the future? (think here about both the methods and technologies that might be developed).
Refl ect on the observations of Barker et al. that ‘there is a move towards a way of doing, using and thinking about market research which is quite different in character and application from what has gone before ’ (2001, p. 26). Discuss the key ways in which you think market research has
A company that produces trainers for a target market of 18 –25 year olds is interested in designing a new trainer. Discuss how the company might use each of the methods in this chapter to input into the design process.
Identify the potential ethical issues associated with each of the research approaches discussed in this chapter (i.e videography, netnography etc.). In each case discuss how these issues might be addressed.
Consider an anti-smoking campaign.(i) What do you believe are the objectives of the campaign? Which is the target audience?(ii) What is the social marketing product of the campaign?(iii) What costs are involved in changing the behaviour/idea/attitude promoted? How can the organization reduce these
Consider a campaign that aims to change people’s eating habits.(i) What are the different infl uences on peoples ’ eating habits?(ii) What are the main diffi culties an organization promoting healthy eating may encounter in terms of changing peoples ’attitudes and behaviours?(iii) What types
Each student will provide an example of a social marketing campaign. The group will choose the most interesting campaign and answer the following questions:(i) Which organization is running this campaign? What type of organization is it?(ii) What is the social idea/attitude/behaviour promoted?(iii)
It is often argued that social marketing campaigns alone cannot bring about signifi cant change so they have to be complemented by education initiatives or regulation. Consider the example of a seat belt campaign and critically discuss this view.
Argue for or against the use of social marketing by governments. Do you believe the use of public funds for these purposes is justifi ed?
What are the main problems that social marketers may encounter?Which of these problems are common in commercial marketing as well? Are there ways to overcome these problems?
Outline the development of the concept of social marketing by identifying the ‘turning points ’ that have shaped the fi eld.
Take a product of your choice which you consider may not be environmentally friendly and consider how to develop a sustainable marketing programme for this product.(i) Consider how you will meet the needs of your customer and the environment.(ii) How may you segment, position and target your
Each student should identify a number of organizations that allegedly practise green marketing. Try to identify those that are:(i) Green spinning.(ii) Green washing.(iii) Green selling.(iv) Green harvesting.(v) Enviropreneur marketing.(vi) Compliance marketing.(vii) Justify your distinctions.
Using the SCA case study as a template for a company that practises corporate social responsibility and commits to sustainable marketing, identify a company of your choice that you think is as committed to these issues as SCA.(i) Justify your choice by detailing characteristics which you consider
What are the main benefi ts of, and problems for, organizations and individuals of corporate social responsibility and sustainable marketing?
Woodhouse (1992) suggests there are three interpretations of sustainable development (neo-liberal view, populist view, interventionist view). Discuss the positive and negative aspects of each interpretation.
Consider some of the paradoxes and ambiguities which relate to sustainable marketing and discuss in your groups.
Discuss the positive and negative aspects of both materialism and environmentalism.
Consider the following scenario (adapted from Lund, 2000, p. 334 ):Sarah Jones is the marketing manager of a large building company.She is designing an advertisement for a new housing development her company is about to start building. The development is located in a low area which has fl ooded in
Look up the Advertising Standards Association’s (ASA) top ten most complained about advertisements in their annual report (this can be found on their website). For each advert discuss:(i) Why the advert might be seen as unethical.(ii) Which groups you think the advert is most likely to
Using one of the examples below prepare a presentation summarizing the key ethical debates in the case concerned. Use real life examples from marketing magazines, newspaper reports and marketing websites to illustrate your discussion.(i) The promotion and sale of unhealthy or harmful products.(ii)
‘ Marketing creates unnecessary needs and wants. ’ Discuss the ethical implications of this statement. To what extent do you agree with it?
Discuss the importance of ethics in marketing research. Identify the ethical factors that need to be taken into consideration at each stage of research design, data collection and the reporting of fi ndings.
Using examples discuss the extent to which you think manufacturers and marketers might be held responsible for the effects of their products on society.
Discuss the pros and cons of taking a deontological approach versus a teleological approach to decisions surrounding marketing ethics.
Select ONE of your most favourite goods/articles/items. Discuss:(i) If at all, how your gender identity is connected with this item.(ii) How items ‘like this ’ are sold to consumers.(iii) Refl ect on whether your gender association with the item is connected with the ways the item is sold.
Identify ONE women’s and ONE men’s lifestyle magazine. Peruse one issue of each magazine before coming to class and decide which advertisement refl ects an interesting take on gender and sexuality.Within the group, present your advertisements and provide a rationale for your selection. Then
Select a distinct area of consumer practices (e.g. department store shopping, visiting the supermarket, celebrating Christmas or Thanksgiving) and put together a presentation on how gender shapes this practice. As part of the presentation, discuss whether, if you engage in the practice yourself:(i)
Discuss, by making reference to the sexualization of consumer culture, how: (i) sex is sold to consumers in gendered ways; (ii) sex is used in marketing practices; (iii) consumers ‘do gender ’ through their consumption of sex services and products.
Drawing on your reading of the early department store, develop a proposal for how theoretical perspectives of gender and consumption may be brought together in an explanation of how gender is prevalent in this domain of consumption.
The notion that the consumer is female is a common contemporary stereotype. How is this stereotype refl ected in: (i) consumer practices;(ii) the construction of the early department store; and (iii) consumer behaviour scholarship? In what respect is the stereotype negated?
Each group member should use the library and search engines to gather evidence on two brands and their brand communities. You should take a critical perspective upon the differences between the brand community members and the corporate marketing messages in the ways that they discuss and represent
Conduct a debate on Heath and Potter’s (2004) perspective of counter-culture. Before the debate, spend some time researching counter-cultural ideas and theories.
Drawing upon the group’s experiences, create a two-dimensional map of the various consumer collectives occupied by students.Use intersecting or separate circles to show relationships between different spheres of infl uence, and use arrows to suggest the directions of infl uence.
Are brand communities simply a top-down extension of corporate branding strategies (driven by marketers), or are they spontaneous communities that emerge from the consumption needs and practices of consumers?
Discuss how relevant you think the concept of social class is in the consumption of goods and services, nowadays. Identify goods and services where you think class is very important and others where it is not important.
Discuss the social networking practices and interactions that emerge through membership of Facebook (or a similar site). Are these individual practices or collective practices? Do they lead to fundamentally different behaviours than are conducted offl ine? Do proxemics matter in this context? Is
What criteria would you use to decide whether a particular group was a tribe, or a subculture, or some other type of consumer collective? Apply these criteria to the three examples of groupings in the case study, and explore how well the concepts fi t the situations.
Investigate more about the classic Mini’s history and compare this to the launch of the new BMW MINI.(i) Why is there a potential clash of brand cultures?(ii) How to you think this may be resolved in the future?
Search through marketing magazines, newspaper reports and marketing websites to identify a recent case of brand tainting (other than those discussed in the chapter).(i) Document what happened to cause the tainting.(ii) How could this have been prevented?(iii) What should the brand do now to try and
Take a brand of your choice and put together a presentation about its brand culture.(i) What do you think are the different infl uences on its brand culture?(ii) What are the brand’s core values and how have these evolved?
In what ways must brand culture be seen as ‘authentic’? How does this concept relate to brands that you buy or admire?
How do brands help us create and maintain our identities? Think of your own relationship with brands. What are your favourites and how do you think these are consistent (or not) with how you see yourself?
What are the different ways in which employees can infl uence a brand’s culture during their interactions with customers? Thinking of your own experiences, identify an incident with an employee that has helped you form an opinion about a brand.
Outline the three cornerstones of brand culture. Discuss which you think is the most important.
Assume the group is an arts marketing fi rm employed by a new and unknown artist. Prepare a communication plan for the artists including at least the following:(i) Artistic identity.(ii) Target audience.(iii) Main competitors.(iv) Communication tools.
Think of your last experience of art, whether it was a music concert or a visit to a gallery. Choose as a group the most interesting experience and answer the following questions:(i) How did you become aware of your need? Were you infl uenced by marketing activities at any point?(ii) Why would
Check several music festivals websites, including the Brecon Jazz Festival, and discuss as a group:(i) What do you believe are the positioning strategies of each festival?(ii) What do you think is the target audience of each festival?(iii) How do you think the Brecon Jazz could make its website
How can arts marketers make use of knowledge of an artist’s identity to promote his/her work?
Every artistic product has its symbolic component. Choose your favourite artist and discuss his/her cultural meaning.
What are the main challenges faced by arts marketers?
Discuss the reasons for which people may want to consume art, identifying those particularly important to you.
Outline the various defi nitions of art, artist and arts marketing.Which of those best refl ect your perception and understanding of these concepts?
Choose a themed consumptionscape that all your group can visit at least once (preferably alone or in pairs but not the whole group together). Then each member should write an individual account(minimum 400 words) of their experience there and the feelings and emotions that were evoked. Try not to
Look for an advertisement that you think could be described as postmodern.(i) How many of the seven postmodern characteristics can you relate to this?(ii) Are there different ways the advertisement can be interpreted(i.e. depending on your sex/age/cultural background)?
What are the key criticisms of postmodernism? Can you think of other examples besides those already discussed?
Choose an advertisement that you think best illustrates an experiential approach and analyse its various experiential elements.
Search various media sources (magazines, TV ads, the Internet)and identify a retro product. Discuss what market you think this is targeting and why?
Using the library and internet, discover further sources of information on modernity. What other characteristics can you identify that are not discussed in this chapter?
Select a paper from the CHARM website to discuss and analyse:(i) What new insights into marketing history does this paper give us?(ii) How is this relevant to contemporary marketing?
Having read the chapter, case study and Baragh (2002) and Tadajewski (2006a, 2006b) , prepare a 10 minute seminar presentation that discusses the following:(i) What methods did the motivation researchers use to study consumer behaviour?(ii) With which paradigm would you associate them? Positivist,
Is marketing simply a managerial discipline that is only interested in responding to consumer desires?
Given the debate that took place in the Journal of Public Policy and Marketing , why do think marketing scholars believed the 2004 defi nition of marketing to be too restrictive? Do you agree that it was too limiting? You may want to search the American Marketing Association website for further
Search the Internet and fi nd some information on the Great Depression. How do you think this will have infl uenced the development of marketing?
What are the main reasons why we should study the history of marketing? Try to think of other ways in which you think history can be useful, apart from those included in the chapter.
Monitor your use of your smart phone for one day: How many calls did you make? How many calls did you receive? How many text messages did you send? How many text messages did you receive?How many e-mail messages did you send or receive? How many times did you check your smart phone for e-mail or
What brand of smart phone do you own (or would you own if you could afford one)? Why did you choose that brand? What brand will you choose for your next smart phone? What will shape your decision making about the brand to purchase?
What arguments can be made supporting the claim that children’s advertising is contributing to the obesity epidemic in America?What arguments can be made to counter this claim?
In some countries, advertising to children is forbidden. Do you think this is a good idea? If so, why? If not, why not? Do a research paper on the effect on children of their exposure to children’s advertising. Focus on particular campaigns to the extent possible.
What data did you learn about children and advertising from Commercial Alert?
What interesting statistics did you fi nd from reading the discussion of drug advertising?
Is advertising dominating the fi eld of medicine in America? What argument can be made to suggest that this is the case? What arguments can be made against this assertion?
What points did Alexander Eichler make in his analysis of drug advertising and the role of Big Pharma in America?
What was said about direct-to-consumer drug advertising in America?
Do a research paper on other analyses of the “1984” commercial.What insights do these studies provide into the meaning of the text? Do they support or contradict anything in the analysis of the text in this chapter?
Why can it be said that we are all semioticians whether we realize it or not? How can people be semioticians without realizing it?Explain your answer.
What are the two “readings” of the “1984” commercial relative to IBM? Why is IBM the target?
What does a Marxist analysis of the “1984” commercial reveal?Would Marxists make the same kind of arguments about any commercials? Explain your answer.
What are the four levels that can be used in analyzing an image in a commercial?
What are the polar oppositions found in the commercial? Do they reveal the “meaning” of the text? Explain your answer.
What insights are revealed in the psychoanalytic interpretation of the commercial?
In what ways is the blond woman a symbolic heroine?
What is the symbolic signifi cance of the explosion in the commercial?
What points were made in the analysis of Big Brother’s message?
What was said about the Big Brother fi gure? What does he symbolize?
What does it mean to say that the boots of the prisoner are an example of synecdoche?
How does Mikhail Bakhtin’s theory of “intertextuality” help us understand the “1984” Macintosh commercial?
What is the relation that exists between George Orwell’s dystopian novel 1984 and Ridley Scott’s “1984” Macintosh commercial.
Do a research paper on pretesting advertising. What conclusions do you take away from your research?
Pretesting the “1984” television commercial revealed what interesting results? What do the results of the “1984” pretest suggest about the value of testing commercials?

Showing 1 - 100 of 5475

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last

Ads, Fads, And Consumer Culture: Advertising's Impact On American Character And Society 5th Edition Arthur Asa Berger - Solutions

Step by Step Answers