Question: 15 Trace a referral pattern for a service provider such as a hair stylist by tracking how clients came to choose him or her. See

15 Trace a referral pattern for a service provider such as a hair stylist by tracking how clients came to choose him or her. See if you can identify opinion leaders who are responsible for referring several clients to the busi- nessperson. How might the service provider take advan- tage of this process to grow his or her business?

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