Question: 2. Divide participants into pairs or small groups. Assign each group a persuasion principle (reciprocity, scarcity, social proof, authority) and ask them to create a

2. Divide participants into pairs or small groups. Assign each group a persuasion principle (reciprocity, scarcity, social proof, authority) and ask them to create a short advertisement that effectively incorporates that principle. This hands-on activity encourages the creative application of theoretical concepts and allows for peer feedback.

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