3. Pick two different specialty stores to visit and compare how their store environments are designed to appeal to their target customer.

Make note of elements, including the storefront, the style of merchandise sold and the way it is displayed, the lighting and music, the appearance of the sales associates, and so on, and how those elements contribute to the total ambience. How successful are the stores in conveying an immediate image? If they are targeting a similar consumer, how do their approaches differ? How are they similar?

Present your findings to the class.