Question: Assume that Toyota is faced with the problem that many European consumers perceive small and medium-sized Japanese cars to be of poorer quality than comparable

Assume that Toyota is faced with the problem that many European consumers perceive small and medium-sized Japanese cars to be of poorer quality than comparable German cars. Assuming that Toyota produces cars that are of a quality equal to or better than that of German cars, how can the company persuade consumers of this fact?

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