Having read the chapter, case study and Baragh (2002) and Tadajewski (2006a, 2006b) , prepare a 10 minute seminar presentation that discusses the following:

(i) What methods did the motivation researchers use to study consumer behaviour?

(ii) With which paradigm would you associate them? Positivist, Interpretive or Critical Theory? (You may want to search the papers available on the CHARM (Conference on Historical Analysis & Research in Marketing) website to help you here:

http://faculty.quinnipiac.edu/charm/ )

(iii) Was the use of motivation research ethically problematic?

(iv) Should we be worried about being infl uenced by subliminal messages? Are marketers really as powerful as cultural critics like Vance Packard, Theodor Adorno and Erich Fromm claim?