Question: How important is buying a laptop computer to you? How important is finding a new hairdresser when your regular hairdresser goes away? Use the Higie

How important is buying a laptop computer to you? How important is finding a new hairdresser when your regular hairdresser goes away? Use the Higie and Feick enduring involvement scale to measure your own personal involvement for those two product categories. How do you compare with your classmates? What features of the product category aected your involvement in the category?

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