Set yourself a branding and naming challenge: select a product or service category that you are interested in

(e.g. perfumes, mobile networks, beer) in your country.

Imagine that you’re rebranding one of the biggest brands in that category. Try to come up with the new brand including the name, the logo, the design look and feel, a strapline, and a definition of what the new brand should mean to its customers. What customer insight is your new brand based on? Will it use any elements from the existing brand, or do you believe you need to take the risk to kill off the old brand and launch a completely new brand? How is the new or revised brand positioned differently from the other brands?