Question: Too many features can make a product overwhelming for consumers and difficult to use (Thompson, Rust and Hamilton, 2005: 431, Debora V. Thompson, Rebecca W.

‘Too many features can make a product overwhelming for consumers and difficult to use’

(Thompson, Rust and Hamilton, 2005: 431, Debora V. Thompson, Rebecca W. Hamilton and Roland T.

Rust, ‘Feature fatigue: when product capabilities become too much of a good thing’, Journal of Marketing Research 42

(November 2005): 431–

442). Debate this in class, using the material on adoption and diffusion from Chapter

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