Question: Using the SCA case study as a template for a company that practises corporate social responsibility and commits to sustainable marketing, identify a company of

Using the SCA case study as a template for a company that practises corporate social responsibility and commits to sustainable marketing, identify a company of your choice that you think is as committed to these issues as SCA.

(i) Justify your choice by detailing characteristics which you consider show it to be a truly green organization.

(ii) Try to identify targets that the company has set toward sustainable development and describe how it aims to meet these targets.
(iii) Consider the benefi ts and problems for the organization of your choice of implementing CSR/sustainability programmes.
(iv) What things do you think this company could do in the future to enhance its reputation as responsible and ethical?

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