Question: While you're talking to car owners, probe to see what (if any) relationships they have with their vehicles. Do these feelings correspond to the types

While you're talking to car owners, probe to see what (if any) relationships they have with their vehicles. Do these feelings correspond to the types of consum er/product attachments we discussed in this chapter? How are these relationships acted on? (Hint: See if any of the respondents have nicknames for their cars, or if they "decorate" them with personal items.)

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