Question: Write a report examining the application of the five classic methods of market segmentation to one of the following markets: mass package tours

Write a report examining the application of the five classic methods of market segmentation to one of the following markets:

• mass package tours

• scheduled airlines

• theme parks

• country house hotels

• cruises

• health spas.

Suggest which method or methods are most relevant and which combination of methods would be most appropriate.

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