Sears designed a training program to improve tool and hardware sales. The two-hour program involved distance learning and was broadcast from the Sears training facility to 50 salespersons at 10 store locations in the United States. The salespersons are paid

$15 per hour. The program involved training salespeople in how to set up merchandise displays so they attract buyers’ attention. Sales of tools and merchandise at the 10 store locations included in the program averaged $5,000 per week before the program and

$6,500 per week after the program. Program costs included:

What is the ROI of this program?

Instructor Distance learning (satellite space rental) Materials ($100 per trainee @ 50 Trainees' salaries and benefits $6,000 5,000 trainees) 5,000 (50 trainees with wages of $15 per hour in a 2-hour training program) 1,500