As a business owner, you are always worried about your sales. Most owners will offer various incentives to attract customers, such as sales discounts. What are the implications of offering sales discounts? Should sales discounts be offered to all customers? Should discount periods be extended to some customers only?

Required
Write a memo to a business owner explaining how sales discounts can be offered and some of the related issues. Are there any ethical issues involved in offering sales discounts, or are all issues strictly business issues?