Question: 1. Explain the difference between private self-concept and public self-concept. 2. Explain the difference between actual self-concept and ideal-concept. 3. Explain the difference between an

1. Explain the difference between private self-concept and public self-concept.
2. Explain the difference between actual self-concept and ideal-concept.
3. Explain the difference between an independent self-concept and an interdependent self-
concept.
4. Explain the extended self. Give an example of a consumer and a particular product or brand
that illustrates the concept of extended self.
5.Explain how a brand's image is linked to a consumer's self concept.

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