1. Historically, why has nostalgia as a tactic been so successful for A&W? What benefit does nostalgia...

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1. Historically, why has nostalgia as a tactic been so successful for A&W? What benefit does nostalgia provide for the consumer?

2. What should A&W do now given the early evidence of the desire for meat alternatives? How likely is the healthy ingredient trend going to continue? Why?

3. Does nostalgia fit in the new initiative? What emphasis would you suggest the company gives to nostalgia in moving forward with their marketing?

4. What other elements of learning and memory might A&W incorporate into its future initiatives?

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Consumer Behaviour Buying Having And Being

ISBN: 9780135433942

8th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Jul 12, 2023 06:29 AM

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1. Historically, why has nostalgia as a tactic been so successful for A&W? What benefit does nostalgia...

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1 Advertisements often pair a product with a positive stimulus to create a desirable association The tendency of a stimuli similar to a conditioned stimulus such as an existing brand or company name t...View the full answer

Consumer Behaviour Buying Having And Being

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