Question: 1. Historically, why has nostalgia as a tactic been so successful for A&W? What benefit does nostalgia provide for the consumer? 2. What should A&W

1. Historically, why has nostalgia as a tactic been so successful for A&W? What benefit does nostalgia provide for the consumer?

2. What should A&W do now given the early evidence of the desire for meat alternatives? How likely is the healthy ingredient trend going to continue? Why?

3. Does nostalgia fit in the new initiative? What emphasis would you suggest the company gives to nostalgia in moving forward with their marketing?

4. What other elements of learning and memory might A&W incorporate into its future initiatives?

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