Identify some new brand name extensions. What memory associations are likely to occur in the minds of
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Identify some new brand name extensions. What memory associations are likely to occur in the minds of consumers?
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John Kago
Am a processional practicing accountant with 5 years experience in practice, I also happens to have hands on experience in economic analysis and statistical research for 3 years. am well conversant with Accounting packages, sage, pastel, quick books, hansa world, etc, I have real work experience with Strata, and SPSS
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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