Question: 1. Using the DDB data (Tables 1B through 7B), describe the major determinants of the following search-related behaviors and beliefs. What are the marketing implications?

1. Using the DDB data (Tables 1B through 7B), describe the major determinants of the following search-related behaviors and beliefs. What are the marketing implications?

a. Consult consumer reports before making major purchases.

b. Information in advertising helps me make better decisions.

c. The Internet is the best place to get information about products and services.

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