1. What are the most likely consumer market segments for robots? Which consumer charactersitics would be important to determine these market segments? What types of roles do you envison robots playing for these consumers?

2. Reflect on the value of FRT as a marketing tool. Give one example that illustrates how this technology can be most effectively used by marketers?

3. Discuss the “creepiness” concerns that some consumers have about robots and FRT. How can marketers address or even overcome these issues?

Honda’s ASIMO is a robot. He’s not available for purchase yet, but already people are readyfor features like Facial Recognition Technology. FRT can do many things relevant for marketers such as estimate your general physical characteristics and interface with devices using apps like Facedeal.