39. Set up a taste test experiment to determine if volunteer taste testers can perceive a just noticeable difference between three different brands of the following. To set up the experiment, store each test brand in a separate but identical container and label the containers L, M, and N. Provide volunteer taste testers with an adequate opportunity to evaluate each brand before asking them to state their identifi cation of the actual brands represented as L, M, and N . Evaluate the results and discuss the marketing implications of these results.

a. Colas

b. Diet colas

c. Lemon-lime drinks

d. Carbonated waters

e. Chips

f. Orange juices