Have students think of examples of products or services that each of them has purchased that fit
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Figure 4.1 TYPES OF REINFORCEMENT
Transcribed Image Text:
EVENT CONDITION APPLIED CONDITION REMOVED POSITIVE EXTINCTION REINFORCEMENT Effect: Removal of positive eventweakens responses preceding occurence. Effect: Positive event strengthens responses preceding occurrence. POSITIVE Learning Process: Consumerlearns that ВЕНAVIOR Learning Process: Consumer leams to perfom responses that produce positive outcome. responses no longer produce positive outcome. Strengthen Connections Weaken ВЕНAVIOR Connections PUNISHM ENT NEGATIVE REINFORCEMENT Effect:Negative event weakens responses that are followed by negative Effect: Removal of negative eventstrengthens responses that allow avoidance of outcome. NEGATIVE negative outcome. Learning Process: ВЕНAVIOR Consumer leams notto Learning Process: Consumerlearns to perfom responses that allow him or herto avoid negative perfom responses leading to punishment. outcome.
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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