Question: 52. Interview 10 students on your campus and determine their attitudes toward and use of the Internet and online shopping. Place each into one of
52. Interview 10 students on your campus and determine their attitudes toward and use of the Internet and online shopping. Place each into one of the eight online shopper segments described in the text. Do they fi t into these segments? Combine your results with those of four other students. What do you conclude?
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