A key reason that influencers are so effective in marketing is that

a. consumers consider influencers as more trustworthy and relatable than traditional “celebrities” because they are “everyday people.”

b. influencers typically have advanced degrees or other credentials.

c. influencers are required to be certified by the American Marketing Association.

d. influencers tend to be slightly older than those they are influencing, giving them an air of maturity and authority.

e. influencers are not financially compensated, making their advice more credible.