Question: According to the Web site Voucher Codes, pester power costs U.K. parents U.S. $750 per year. The children were clearly influenced by advertising, and parents

According to the Web site Voucher Codes, “pester power” costs U.K. parents U.S. $750 per year. The children were clearly influenced by advertising, and parents often used diversionary tactics to put them off the scent. One parent in 10, according to the study, gave in and made the purchase whether the child needed the item or not. What is pester power, and is it a problem in your country?

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