Arrange to interview two married couples, one married fewer than five years and one married for more
Question:
Arrange to interview two married couples, one married fewer than five years and one married for more than 20 years. Prepare a response form that lists five product categories—groceries, furniture, appliances, vacations, and automobiles—and ask each spouse to indicate, without consulting the other, whether purchases in each category are made by joint or unilateral decisions, and to indicate whether the unilateral decisions are made by the husband or the wife. Compare each couple’s responses for agreement between husbands and wives relative to who makes the decisions, and compare both couples’ overall responses for differences relative to the number of joint versus unilateral decisions. Report your findings and conclusions.
Step by Step Answer:
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon