Question: Ask a student to bring in an ad in which the brand being marketed was at one time a status symbol, but fell out of

Ask a student to bring in an ad in which the brand being marketed was at one time a status symbol, but fell out of fashion for a time (e.g., Cadillac, Parker Pen, Izod-Lacoste, etc.). Have the student discuss whether the ad still attempts to create that perception. What new product, if any, has replaced the featured product as a status symbol?

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For a status symbol to distinguish a customer and show she has made it it must be exclusive in ... View full answer

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