Name two dimensions that influence whether reference groups have an impact on an individuals purchase decisions.

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Name two dimensions that influence whether reference groups have an impact on an individual’s purchase decisions.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:34 AM

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Name two dimensions that influence whether reference groups have an impact on an individuals purchase decisions.

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Two dimensions that influence the degree to which ...View the full answer

Consumer Behavior Buying, Having and Being

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